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Updated June 12, 2024

Instapage is a landing page builder that empowers your team to collaborate to build high-converting pages that stay on brand and can scale. With a user-friendly approach, over 500 templates, and AI tools, you will have all the tools you need in one place to create optimized pages that turn clicks into customers.


  • Easy to use
  • Highly customizable
  • Many templates to choose from
  • Deep optimization available
  • Excellent customer service

  • No server-side A/B testing with the “Create” plan
  • Limit of 30 landing pages with the “Create” plan
Instapage logo
Best for Growing Businesses
Features score
Pricing score
Support score
Reputation score

What is Instapage?

Instapage is a landing-page building tool that allows businesses to create up to 30 landing pages that result in more ad clicks and customers. It’s an easy-to-use platform with an intuitive experimentation feature. Other features include over 500 templates, integration with third-party apps, AI-generated content, optimization, reporting and analytics, collaboration tools, personalization, tools to help scale pages, and growth tools.

instapage templates

Instapage offers over 500 templates to help get you started.

They offer three plans and a 14-day free trial. Reviews are a bit mixed, with some users feeling the entry price point is high. On the flip side, users find the program intuitive and easy to use and the customer support to be extremely helpful.

Is Instapage legit?

Founded in 2012, Instapage was created to help businesses increase conversions by creating beautiful landing pages quickly without a developer. It has since grown into digital advertising, serving over 15,000 brands and creating over three million landing pages with over four billion unique visitors and over 500 million conversions.

instapage landing page manager

Instapage lets you manage your landing pages.

Get Started Visit Instapage’s website.

How much does Instapage cost?

Instapage plans start at $79

Starting price:
$79 per month
Free trial:
14 Days
Free version:
Not Available
Instapage Pricing & Plans
Create Optimize Convert
Starting at $79 /mo Starting at $159 /mo Request a quote
15,000 unique monthly visitors 30,000 unique monthly visitors Custom

What’s included in every Instapage plan?

Instapage has three plans: Create, Optimize, and Convert. The lowest plan, Create, includes 15,000 unique monthly visitors, a drag-and-drop page builder, reusable page blocks, collaboration tools, AI tools, unlimited conversions, 30 published pages, and 10 team members. The result is on-brand, pixel-perfect, responsive pages.

The Optimize plan builds on everything Create includes, including 30,000 unique monthly visitors, server-side A/B testing, scheduling, hypothesis setting and history, customizable traffic splitting, multi-step forms, and dynamic text replacement.

instapage landing page conversation tracking

Keep track of your landing page conversion goals with Instapage.

Finally, with the Convert plan, you get Create and Optimize features plus even more conversion optimization tools, branding and scaling tools, security and compliance, customer success, and professional services.

instapage personalization

Instapage organizes pages, allowing you to add personalization.

Get Started Visit Instapage’s website.

Which features does Instapage offer?

Software Features
Integration with third-party apps
AI content generation
Analytic tools
Testing and experimentation tools

Other notable Instapage features

  • Collaboration tools
  • Personalization
  • Reusable blocks for scale
  • Proprietary Ad Map
  • AMP
instapage queue for ads

Track landing page ads, and edit the queue on Instapage.

What types of support does Instapage offer?

Data Migration
1-on-1 Live Training
Self-Guided Online Training
Knowledge Base
Email Support
Live Chat
Phone Support

Instapage user review highlights

We analyzed 1,238 user reviews about Instapage from three third-party review websites to provide this summary.

In our research, Instapage gets mixed reviews. Reviewers of the landing page platform say that the salespeople are very persistent and that the pricing structure is rigid, with little time to cancel or change plans. Some have found themselves locked into plans they can’t use or that cost too much for their budget. When it comes to the actual platform, users mention the limited number of landing pages they can create without spending, as one reviewer says, a “ridiculous amount per month” for a higher plan.

Although there are some negative reviews, there are also plenty of positive reviews for Instapage. Users find the service easy to use with little to no learning curve and say the resulting landing pages are beautiful. Many users also report that the customer service is very fast and helpful.

instapage prioritization

Instapage lets you prioritize campaigns and track analytics.

  • Ease of Setup – There is no mention of setup being an issue in user reviews.
  • Ease of Use – Users appreciate how easy the platform is to use, especially the drag-and-drop feature for the less tech-savvy.
  • Features – Customer support scores high with users, as does ease of use, integrations, and the intuitive platform.
  • Quality of Support – Reviewers highly praise customer service, saying they are readily available, fast to respond to questions, knowledgeable, and good at resolving issues.
  • Value for Money – Instapage gets mixed reviews on value. Users find it pricey and don’t like that it limits you to 30 pages before you must pay more.

Instapage Contact Information

Parent Company:
airSlate, Inc.
San Franscisco, CA
Year Founded:
Twitter (X):

Instapage alternatives

Software Starting Price B2B Reviews Score
Instapage $79 / month 4.8
Hubspot $27 / month / 2 users 4.8

Instapage Reviews

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