Best Sales Intelligence Software

Sales Intelligence Software for Small Business Reviews

Sales Intelligence software ensures sales teams understand prospect needs, identify high-value opportunities, and close deals faster through actionable insights and real-time intent data. Sales intelligence software transforms generic, time-consuming outreach into personalized and timely conversations, increasing sales and improving ROI. To find the best sales intelligence software platforms, we analyzed 40 providers and narrowed our focus to 18 platforms. From there, we considered features, reputation, support, and pricing to select the companies below. Read our methodology section to learn more about how we made our decision.

Apollo – Best All-in-One Sales Intelligence for Prospecting & Outreach

Apollo.io is an all-in-one sales intelligence platform designed for smarter, faster revenue growth. It allows you to build a smarter pipeline to close deals faster while simplifying your tech stack through a unified platform. Apollo allows you to build comprehensive workflows with multi-branch and conditional logic pathways. You can also fully view your end-to-end campaign from a single window, making it easy to make informed decisions.

Apollo makes it easy to scale your GTM across teams, personas, segments, and territories. Plus, with AI-powered tools like call summaries, follow-ups, and task creation, you can streamline, manage, and track multiple campaigns efficiently with one click. The tool provides anonymous website visitor identification, real-time enrichment, pre-meeting insights, instant routing with built-in calendar and scheduler, real-time deal alerts, verified emails & phone numbers, built-in email deliverability guardrails, conversation insights & performance dashboards, and more.

Get a demo Visit Apollo.io’s website

Apollo features

• Data Enrichment – Offers access to over 230M+ contacts and 65+ data points and uses waterfall enrichment to expand data coverage.
• Lead Scoring – Apollo Data uses over 65 data points to qualify and score leads. It also uses an inbound router to qualify and route leads to the right representative.
• Intent Data & Signals – Provides real-time buyer intent signals to help you identify the most responsive leads.
• CRM Integration – Integrates seamlessly with CRMs and existing tools, syncing contact data, activity history, and outreach campaigns.

How Apollo pricing works

Apollo offers one free plan and three paid plans with annual and monthly billing options, as well as a 14-day free trial. The pricing and credit details below are based on annual billing.

• Free: Starts at $0 with 900 credits per seat per year.
• Basic: Starts at $49 per seat per month, with 30,000 credits per seat per year.
• Professional: Starts at $79 per seat per month, with 48,000 credits per seat per year.
• Organization: Starts at $119 per seat per month, with 72,000 credits per seat per year.

What markets does Apollo serve?

Apollo primarily serves the global B2B sector, supporting companies across various industries, including software development, IT services, consulting, and advertising, ranging from startups to international enterprises.

Read our full Apollo review

HubSpot Sales Hub – Best Prospecting for Existing HubSpot Customers

While primarily a customer relationship management (CRM) software, HubSpot also offers sales software to help build pipelines and close deals with AI-powered tools. HubSpot’s Sales Hub knows the best time to reach out to prospects and tailors communications and engagement to close more deals.

Manage leads in a single workspace, create lists of high-potential accounts, and set up automated, multi-channel outreach that adapts based on prospect engagement. HubSpot also offers a Breeze customer agent that helps resolve inquiries, qualify prospects, and book meetings with 24/7 support. Other Hubspot Sales Hub features include call tracking, personalized email templates, meeting scheduler, CPQ software, document tracking, conversation intelligence, sales analytics & reporting, forecasting, and AI-guided selling for target accounts.

Get Started Visit HubSpot’s website.

HubSpot Sales Hub features

• Data Enrichment – Breeze Intelligence automatically fills in missing contact information based on a vast dataset.
• Lead Scoring – Enables manual, AI-assisted engagement and predictive modeling to identify and prioritize high-value prospects.
• Intent Data & Signals – Helps identify companies actively researching your products or services, allowing reps to prioritize outreach.
• CRM Integration – As a CRM primarily, HubSpot offers all the CRM tools necessary for successful sales prospecting.

How HubSpot Sales Hub pricing works

HubSpot Sales Hub has four plans with annual and monthly pricing options and credit limits. Information below is based on annual payment plans.

• Free: Starts at $0/month for up to 2 users.
• Starter: Starts at $9/month/seat with 500 credits
• Professional: Starts at $90/month/seat with 3,000 credits
• Enterprise Starts at $150/month/seat with 5,000 credits

What markets does HubSpot Sales Hub serve?

HubSpot Sales Hub is designed for both B2B and B2C businesses across industries, including retail, manufacturing, professional services, technology, education, and logistics. It can support businesses of all sizes, from startups to enterprises.

Read our full HubSpot review

Cognism – Best for EMEA Data & Lead Generation

Cognism helps businesses connect with the right contacts more quickly while providing actionable signals like intent, hiring, and job announcements. Cognism’s Data-as-a-Service (DaaS) provides real-time access to verified B2B data, including verified phone numbers and contact data. You can get data instantly via API or work with Cognism to schedule batch delivery. The tool helps you identify gaps in your databases, revealing which contacts are missing key fields or contain outdated information.

Cognism helps your marketing teams prioritize ICP segments, personas, and high-value contacts instead of bulk updates while automatically enriching new inbound leads to ensure accurate records, preparing them for sales follow-ups the moment they enter your CRM. With Cognism, your business can maintain a marketing database that stays accurate, actionable, and aligned with sales, without the manual cleanup.

Cognism features

• Data Enrichment – OffEnriches important records and priorities ICP segments, personas, and high-value contacts.
• Lead Scoring – Helps rank leads according to characteristics, buying behaviors, and interactions with your business.
• Intent Data & Signals – Provides intent data powered by Bombora to identify high-value prospects while ensuring GDPR & CCPA-compliant data sourcing.
• CRM Integration – Integrates seamlessly with leading CRM systems like Salesforce, HubSpot, Pipedrive, and more.

How Cognism pricing works

Cognism doesn’t list pricing details on its website, but it has two sales prospecting plans: Standard and Pro. The standard plan is best for trams that need reliable data and core prospecting workflows, while Pro is best for marketing teams that prioritize precision, efficiency, and performance at scale.

What markets does Cognism serve?

Cognism works for sales teams at every stage of growth, from small businesses and mid-market teams to enterprises. It’s best for teams in Europe.

ZoomInfo – Best for Large Enterprises with Vast Data Needs

ZoomInfo cuts through the noise and uses AI to prioritize the highest-potential accounts and surface verified contact data to save research time and increase closed deals. ZoomInfo ensures your sales reps show up to every meeting fully prepared, delivering instant buyer profiles, including org charts, decision-maker intel, engagement history, and next-best actions. With AI-powered segmentation and intent data, your teams can target in-market buyers and build high-performing campaigns faster and more efficiently.

ZoomInfo ensures businesses can hit pipeline goals, not just metrics. The tool provides firmographic, technographic, and intent data, enabling your teams to engage with key decision-makers, streamline lead flow, act on real-time insights, identify ideal buyers, simplify deal progression, and create dynamic territories.

ZoomInfo features

• Data Enrichment – Automatically maps existing records against a vast database to append, validate, and update missing contact and company information.
• Lead Scoring – Combines database information with real-time intent signals to automatically rank prospects based on your ICP.
• Intent Data & Signals – Notifies your team of hiring surges, tech changes, budget shifts, and intent spikes to ensure they can make timely contact before the competition.
• CRM Integration – Syncs enriched data to your CRM to trigger real-time follow-up workflows.

How ZoomInfo pricing works

ZoomInfo doesn’t list pricing on its website; instead, it offers flexible packages with a variety of solutions, from B2B contact and company data to premium GTM applications. Packages include Sales, Marketing, and Talent. ZoomInfo offers a 7-day free trial.

What markets does ZoomInfo serve?

ZoomInfo is best for sales, marketing, operations, and talent acquisition teams. It supports businesses of all sizes, but will be most useful for mid-sized businesses and Fortune 100 enterprises.

Lead411 – Best for Unlimited Credit Usage

Lead411 offers unlimited B2B lead generation with access to millions of verified contacts and buyer-intent data. Lead411 provides verified contact data, growth-intent signals, seamless CRM integrations, direct dials, and buyer-intent data, with no credit limits or export caps. On select plans, you truly get unlimited search and export capabilities, no daily caps or usage limits.

Lead411 offers sales intelligence alerts to keep you ahead of the competition. Its growth intent data uses behavioral indicators and industry-specific trends to help you pinpoint companies that are actively growing or ready to buy. The developer-friendly API seamlessly integrates Lead411’s database with your existing platform, CRM, or application. It provides advanced search filters, allowing you to search by industry, company size, technologies used, location, job title, and more.

Lead411 features

• Data Enrichment – Automatically updates CRM records with verified B2B contact and company information, including direct dials, email addresses, and technographics.
• Lead Scoring – The Growth Intent Algorithm identifies the fastest-growing companies by combining multiple growth-intent indicators.
• Intent Data & Signals – Offers intent data with Bombora, allowing you to pinpoint accounts to prioritize with targeted campaigns.
• CRM Integration – Allows you to sync directly with Salesforce, HubSpot, Outreach.io, and more.

How Lead411 pricing works

Lead411’s pricing varies depending on whether you pay monthly or annually. It allows you to try before you buy, with a 7-day free trial that offers up to 50 B2B direct-dial mobile phone numbers or verified email addresses. From there, you can choose a monthly or an annual plan.

Monthly Plans

• Spark: Starts at $49/month with 1000 exports per month.
• Ignite: Starts at $150/month with over 1000 exports per month.

Annual Plans

• Spark: Starts at $490/year with 12,000 exports per year.
• Ignite: Starts at $1,500/year with flexible annual export volume.
• Blaze: Custom Pricing, with unlimited yearly exports.

What markets does Lead411 serve?

Lead411 primarily serves businesses with sales services, SaaS & technology services, marketing services, and recruiting firms.

UpLead – Best for Email Verification

UpLead provides real-time verified B2B emails, mobile numbers, and intent data, with a database of over 180M contacts. It makes building lists easy with search filters that update prospects in real time, allowing you to target your ideal buyers by location, industry, revenue, size, and more advanced features.

UpLead’s platform includes a prospector, data enrichment, a Chrome extension, API, bulk lookup, email verification, technographics, email finder, and intent data. UpLead also states that it will refund you for any credit bounced or poor data, ensuring no credits are wasted.

UpLead features

• Data Enrichment – Refreshes outdated, missing, or incorrect data with its dynamic database.
• Lead Scoring – Calculates and prioritizes leads based on demographic, firmographic, and behavioral signals to help you find your ICP.
• Intent Data & Signals – Generates lists of engaged leads and then segments and prioritizes them, helping you approach them at the right moment to optimize your sales cycle.
• CRM Integration – Integrates with both CRM and outreach tools to feed your campaigns, including Zapier, Salesforce, HubSpot, Pipedrive, Mailshake, Outreach, Reply, and more.

How UpLead pricing works

UpLead offers both annual and monthly plans with different monthly costs and credit limits. However, it offers a 7-day free trial with five credits to help you get to know the platform.

Monthly Plans

• Essentials: Starts at $99/month with 170 monthly credits.
• Plus: Starts at $199/month with 400 monthly credits.

Annual Plans

• Essentials: Starts at $74/month with 2,040 credits.
• Plus: Starts at $149/month with 4,800 credits.
• Professional: Custom pricing, seats, and credits.

What markets does UpLead serve?

UpLead serves the B2B market, focusing on companies with sales representatives, marketing managers, and recruiters, as well as entrepreneurs who need verified contact data.

Compare the Best Sales Intelligence Software Side-by-Side

What is Sales Intelligence Software?

Sales intelligence software is a data-driven tool that helps sales teams identify, research, and connect with prospective customers. Sales intelligence is the process of collecting data and actionable insights, like contact information, firmographic data, and buyer intent signals, to help sales teams find interested prospects and close deals.

The best sales intelligence tools streamline the sales process by automating prospecting and lead vetting, helping sellers identify high-value leads and B2B contacts, and personalizing outreach, thereby increasing conversion rates.

Using sales intelligence tools equips your sales reps with data-driven insights (such as target pain points, buying behaviors, and decision-making processes) and predictive analytics, which allow them to tailor strategies to each prospect and situation while preparing them for potential market changes.

Benefits of Sales Intelligence Software

The right sales intelligence platform offers numerous advantages that impact sales performance and business growth. With high-quality data, sales professionals can identify high-value prospects, tailor meetings and talking points to address their needs, and increase the number of closed deals. Additionally, with performance and email tracking, you can see which practices and techniques are working and which need adjustment.

Top benefits of sales intelligence software:

• Enhanced lead qualification:Data enables your salespeople to identify prospects more likely to buy, based on company size and buying signals.
• Outreach prioritization:Sales intelligence enables your teams to prioritize who to reach out to first and who to dedicate more time to.
• Higher conversion rates:With better insights and personalized sales pitches, sales intelligence software increases conversion rates.
• Improved personalization:This software provides real-time insights into industry trends, prospect challenges, decision-making processes, and more, enabling more personalized interactions throughout the process and improving sales engagement.
• Increased revenue:With faster conversions and more closed deals, businesses see revenue grow over time while saving money and increasing productivity.
• Shorter sales cycles:Increased data quality streamlines and shortens the time spent on sales prospecting, enabling sales teams to better prepare for meetings and move deals forward faster.
• Competitive intelligence:Sales intelligence software tracks competitors’ activities and market positioning, enabling sales teams to differentiate their offerings more effectively.

How Does Artificial Intelligence Work in Sales?

With the rapid rise of artificial intelligence (AI), sales intelligence platforms have been able to enhance data and predictions to support sales teams and business growth. But how does AI actually work in sales intelligence? Below, we discuss AI’s main role and how you can benefit from its implementation.

Artificial Intelligence is a field of computer science that includes machine learning and generative AI to take on tasks that normally require human intelligence and reasoning. Its goal is to automate certain tasks while providing actionable data. While not one hundred percent reliable, AI has continued to improve each year.

When used in sales intelligence, AI analyzes vast datasets and historical data to automate routine tasks, predict customer behavior, and personalize outreach. It’s often used for conversation intelligence, lead scoring, generating personalized emails, summarizing calls, and forecasting revenue.

Who Should Use Sales Intelligence Software?

B2B sales teams, Sales Development Representatives, marketers, and revenue teams should use Sales intelligence software as it identifies ideal customers, boosts efficiency, and streamlines the sales pipeline. The software allows your sales team to filter prospects by budget, intent, or technographic data, which saves time and money while increasing productivity.

Sales intelligence software is crucial for companies, from startups to enterprises, wanting to optimize the sales process with accurate and actionable data.

How Much Does Sales Intelligence Software Cost?

The cost of Sales intelligence software varies depending on the data provider. For example, both Apollo and Lead411 have plans starting at just $49 per month, and HubSpot’s Starter plan costs on $9 a month. However, higher plans with more extensive features generally range anywhere from $119 to $199 a month. Most sales intelligence platforms offer yearly plans, which can range from $500 to over $2,000 a year.

However, some sources note that more expensive sales intelligence platforms can cost anywhere from $5k to over $50k, depending on tier, number of users, credits, and other factors. Despite high costs, the ROI often makes the investment worth it, as the data allows more sales to be made and saves your employees time, enhancing productivity.

Sales Intelligence Software FAQs

What are the four levels of sales intelligence?

The four levels of sales intelligence include Innate Intelligence (IQ), Acquired Intelligence (AQ), Technological Intelligence (TQ), and Emotional Intelligence (EQ). Understanding these types of intelligence styles helps sales professionals navigate complex environments and improve client interactions. With sales intelligence software, your team members can improve their TQ, maximize efficiency, and gain insights.

What's the most important type of sales intelligence?

The most important type of sales intelligence is widely considered to be predictive and real-time intent data, which includes buying signals, technographic changes, and predictive analytics. It’s considered the most important because it enables sales teams to anticipate customer behavior, prioritize high-fit accounts, and engage at the right time.

How do I choose the right sales intelligence platform?

To choose the right sales intelligence platform for your business, look for tools that align with your budget, provide appropriate lead volume, ensure data compliance (GDPR/CCPA), and offer automated intent signals to prioritize prospects.

How We Chose the Best Sales Intelligence Software

We curated a list of 40 sales intelligence software providers and narrowed our focus to 18 popular vendors with significant online search volume. From there, we chose 6 vendors that stood out for the features they offered, markets they serve, brand reputation, and more.

Companies were scored on a scale of 1 to 5 across the following criteria, each worth 25% of the total score:

• Variety of features: We chose vendors that offered quality data enrichment, lead scoring, intent data & signals, CRM integrations, and real-time insights to help businesses with prospecting. A provider earned more points if they offered all of these features.
• Pricing and transparency: We compared pricing and plans and also judged them based on transparency, whether pricing was easily available online. Companies with transparent pricing and free trials received a better score.
• Onboarding and support: Our team prioritized companies that offered multiple types of ongoing customer support, onboarding, and online resources.
• Brand reputation: We analyzed customer review and rating data from trustworthy third-party review sites to gauge each vendor’s reputation among its users.