Vacation Rental Statistics Every Property Owner Should Know

The U.S. accounts for roughly 19.6% of global vacation rental market revenue, making it the single largest country market. There are an estimated 1.8 million vacation rental properties nationwide, spread across booking platforms like Airbnb, Vrbo, and Booking.com.

These vacation rental statistics cover the market size, the largest rental platform providers, traveler demographics, average daily rate trends, and how market share breaks down by accommodation type.

Vacation Rental Market Size

The global vacation rental market was valued at $101.69 billion in 2025 and is projected to reach $121.94 billion by 2033, expanding at an annual growth rate of 3.7%.

• Europe holds the largest regional market share at 33.89% of global revenue.
• North America accounts for roughly 23%, with the U.S. driving the vast majority of that.
• The U.S. generated an estimated $21 billion in vacation rental revenue in 2025, with forecasts pointing toward $24.78 billion by 2029 at a 4.13% CAGR.
• The broader U.S. short-term rental market, covering all STR types, was valued at $68.64 billion in 2024, growing at a 7.4% annual growth rate through 2030.

The gap between those figures reflects how broadly the market is defined. Narrower forecasts cover vacation rentals booked through online platforms and travel agencies. Broader ones include all short-term rental activity, from Airbnb stays to extended corporate housing.

Largest Vacation Rental Companies

Booking platforms and vacation rental companies now control the majority of global distribution. The top three, Airbnb, Booking.com, and Expedia Group, commanded 71% of global short-term rental revenue in 2024, up from just 53% in 2019.

Here’s how the biggest providers compare:

• Airbnb has over 8 million active listings worldwide, including roughly 2.25 million in the U.S. It holds 44% global market share and hosted 491 million nights. The average U.S. host earns about $14,000–$15,000 per year in rental revenue.
• Booking.com lists over 7 million vacation rentals alongside its hotel inventory (31 million total listings). Its global STR market share has grown to 18%, up from 14% in 2019, with particular strength in European and urban markets.
• Expedia Group offers approximately 3.5 million vacation rental listings across its brands. Vrbo, its dedicated short-term rental platform, accounts for over 2 million listings and generated $3.8 billion in revenue in 2024.
• TripAdvisor offers nearly 1 million short-term rental listings, functioning more as a metasearch and review platform than a direct rental provider.

Average Vacation Rental Prices

Pricing varies widely by location, property size, and season, but the overall trend in the U.S. is upward.

• The U.S. average daily rate (ADR) for short-term rentals reached $297.79 in Q4 2025, a 4.5% increase from 2024.
• During peak summer, ADR hit $338.83 in June 2025.
• North America remains the most expensive region, averaging roughly $208 per night, well above the global average of about $137 per night.
• Four-bedroom vacation homes exceed $400 per night in popular markets like Florida and New York.
• The average revenue per vacation rental user (ARPU) in the U.S. stood at $325.37 in 2025.

STR demand grew 6.8% in 2025, faster than hotels. This helps property owners earn steady returns, even with occupancy around 50–55%. Key metrics like ADR, occupancy, and RevPAR are now stabilizing after the post-pandemic ups and downs.

Vacation Rental Market Share by Accommodation Type

Not all vacation rentals serve the same traveler. Different property types attract different demands and are growing at different rates.

• Homes: Hold the largest share at 47.68% of global revenue. Best for families and groups, especially for longer stays where space and value matter.
• Apartments: The second-largest segment, driven by urban demand from solo travelers, couples, and business visitors. Strong activity in cities like New York, Miami, and San Francisco.
• Resorts / Condominiums: The fastest-growing major segment, expected to grow at 4.4% CAGR through 2033. Popular for travelers who want hotel-style amenities with rental-style privacy.
• Cabins, cottages, and unique stays: Growing at 8.1% CAGR in the U.S., fueled by social media and demand for more experience-driven travel.

Vacation Rental Demand and Booking Trends

Demand for short-term rentals in the U.S. is growing faster than traditional hotel demand, and booking behavior is shifting in ways that matter for property owners and professional property managers.

• U.S. STR demand grew 6.8% in 2025, compared to just 0.3% growth in traditional hotel demand.
• Online booking accounts for roughly 83% of U.S. vacation rental revenue, and about 55% of guests now book via mobile devices.
• About 70% of bookings are short stays of 1–3 days, while 25% fall in the 4–7 day range.
• Bookings of seven days or more increased by 28% in 2024, driven by remote work flexibility and the lasting “workcation” trend from the pandemic.

The shift toward longer stays and mobile-first online booking has pushed property owners to rethink how they distribute vacation rental listings.

Vacation Rental Software and Services

As the vacation rental industry matures, property owners and professional property managers are investing more heavily in software to manage operations at scale.

• The global vacation rental software market was estimated at around $1.5 billion in 2024 and is projected to grow steadily at a ~7% CAGR through 2030.
• The vacation rental management software segment alone is valued at $217.6 million in 2024 and is expected to reach $326.1 million by 2033, growing at a 4.6% CAGR.
• In the U.S., about 74% of vacation rental managers use channel managers, while 73% rely on dedicated property management systems.
• Among professional managers handling 50+ properties, 53% use AI-driven automation tools for tasks like guest messaging, pricing, and analytics.

For property management companies evaluating tools to streamline operations, dedicated vacation rental management software can help with multi-channel distribution, automated pricing, guest communication, and performance reporting.

Fair Use Statement

Readers can share this content for noncommercial purposes only, provided proper attribution and a link back to the original article are included.