Apollo

What is Apollo?

Apollo.io is a sales intelligence software that streamlines pipelines, closes deals faster, and simplifies your tech stack, all while growing your revenue. Apollo is built for the modern sales and marketing landscape and provides teams with AI-powered tools to assist with outbound and inbound sales, as well as data enrichment and deal execution.

Apollo is an all-in-one sales platform that replaces your data provider, outreach system, dialer, enrichment tool, and CRM, saving you money and simplifying operations. The software is powered by Apollo Data, which is one of the largest, most accurate business data networks currently available. In addition, the platform includes an AI assistant and a Chrome extension. It can integrate with many existing tools, including HubSpot, Pipedrive, Hunter.io, Salesforce, and more. Apollo also helps you build an end-to-end GTM engine that enhances workflow automation and constructs your ideal customer profiles (ICPs).

The main solutions Apollo offers are Outbound, Inbound, Data Enrichment, and Deal Execution, which are discussed below. Business owners can think of Apollo as a sales development representative (SDR) best used to support their team members.

Finding contact data. Source: Apollo.io tutorial video

Apollo Outbound Solution

Apollo offers AI-powered, multichannel email-marketing campaigns with built-in deliverability tools to keep your domain safe. The tool uses real-time data to aid in lead generation, identifying the most promising potential buyers. Its workflow automations help your sales teams identify and scale the campaigns that are actually working and prioritize task lists to maximize sales.

Apollo allows you to connect and follow up with more prospects through task prioritization, call scripts, a built-in parallel dialer, a Chrome extension, and AI-powered insights and functionality. Plus, with real-time analytics and dashboards, you can see what’s working, allowing you to scale those email sequences and outbound methods and turn them into repeatable, predictable growth drivers.

Apollo Inbound Solution

With the Apollo inbound solution, you can see what companies are visiting your website, meaning no more mystery traffic. The AI prospecting tool gathers all the key information for you, creating a high-quality lead list and identifying the key decision makers to help you close deals.

Apollo offers shorter forms that encourage leads to actually fill them out, and Apollo Data can auto-fill key fields with just an email, powering accurate enrichment, routing, scoring, and follow-ups. The tool can then automatically book meetings, saving time and effort.

Email campaign statistics page. Source: Apollo.io tutorial video

Get Started Visit Apollo’s website.

Apollo Data Enrichment Solution

Apollo ensures data accuracy by cleaning data across your entire stack and CRM tools. It gathers verified emails and phone numbers as well as detailed demographic, firmographic, real-time signals, and verified contact data. The sales tool enriches your records so you can enjoy better targeting and personalization.

Additionally, Apollo’s AI prompts real-time buyer-intent signals, identifying your most responsive leads for your sales representatives and helping them save time and make sales. On top of that, Apollo constantly keeps your CRM data clean and accurate while updating other tools and fueling outbound campaigns.

Apollo Deal Execution Solution

Apollo helps your sales teams progress deals from the initial contact phase to the final agreement stage. Your teams can keep deals in motion with AI-powered prep, meeting insights, and follow-ups, all while unlocking total pipeline visibility.

With pre-meeting insights, including AI-powered call summaries and task creation, your teams can prepare in sections. After, Apollo sends conversation and performance insights to the dashboard, allowing for coaching, improvement, and pivots.

You can create custom instant booking links to make scheduling seamless and a positive user experience. Similarly, you can automate meeting follow-up emails to ensure timely next steps and automatically update your CRM with activity and call insights.

Meeting scheduling with Google Calendar. Source: Apollo.io tutorial video

Is Apollo Legit?

Apollo.io was founded in 2015 and originally called ZenProspect. Its first product was launched in 2016, and since then, Apollo has grown significantly, with over 700 employees across 30 countries. Additionally, G2 ranked Apollo as the number one AI sales assistant for small businesses in 2025.

Additionally, Apollo has a consistent social media presence and a good reputation across third-party review sites. Companies ranging from fast-growing startups to large enterprises use Apollo to build their B2B databases and streamline prospecting and sales.

How Much Does Apollo Cost?

Apollo plans start at $49

Starting price:

$49 per month, billed annually

Free trial:

14 days

Free version:

Available

Get Started Visit Apollo’s website.

What’s included in every Apollo plan?

Apollo offers one free plan and three paid plans, with a 14-day free trial. The above pricing is based on annual billing, but businesses can pay month-to-month at a 20% higher rate.

The free includes an AI Assistant (5 chat limit), AI Research, 2 sequences, basic filters, and prospecting Gmail & Salesforce extensions. The Basic plan includes enhanced AI Assistant, Research, and Lead Scoring, as well as unlimited sequences. It comes with deliverability suites & email warmups, advanced filters, CRM integrations, waterfall enrichment, domain & mailbox purchasing, US dialer tools, 3 meetings events, 6 intent topics & instant filters, and CSV, CRM & API data enrichment.

The Professional plan includes everything from the Basic plan but has more meeting events, intent topics, and filters. It includes unlimited Gmail & Microsoft mailboxes, automated workflows, call recordings & AI insights (4,000 mins), and analytics & pre-built reports.

The Organization plan has everything in the Professional plan but offers unlimited meeting events and 12 intent topics and filters. It also includes customizable reports & dashboards, advanced security configurations, and single sign-on (SSO). Plus, with the Organization plan, you can use your own LLM API keys.

Sales reps’ performance summaries. Source: Apollo.io tutorial video

Which Features Does Apollo Offer?

Sales Intelligence Software Features
	Data Enrichment
	Lead Scoring
	Intent Data & Signals
	CRM Integration
	Real-Time Insights

Other Notable Apollo Features

• Automated multi-channel outreach sequences
• Engagement suite
• B2B database
• Inbound lead router
• Sales call recording
• Meeting scheduling
• Sales coaching tools
• Deal management
• Conversation intelligence

Get Started Visit Apollo’s website.

What Types of Support Does Apollo Offer?

	Data Migration
	1-on-1 Live Training
	Self-Guided Online Training
	Knowledge Base
	FAQs/Forum
	Email Support
	Live Chat
	Phone Support

Apollo User Review Highlights

We analyzed 11,666 user reviews about Apollo from 4 third-party review websites to provide this summary.

Based on Apollo.io reviews, the majority of users find the software extremely useful for finding contact data, including names, job titles, emails, and phone numbers. Many users express that Apollo is very easy to use and powerful for finding leads and managing outreach, especially with the Chrome extension and LinkedIn integration. Sales professionals explain that the tool has saved them hours of time, reduced bounce rates, and increased revenue.

However, some users have mentioned that the data collected isn’t always accurate or up-to-date. Others were frustrated with the credit-based pricing system, which some found confusing, and others thought was excessive.

Overall, the vast majority of Apollo users find the system intuitive, easy to get started, and are pleased with the sales results and time saved.

• Ease of Setup – Some users found the setup a little time-consuming to get right, but overall, most users thought the process was intuitive and had few issues setting it up.
• Ease of Use – Many customers note that Apollo is very easy to use. The prospecting tools are intuitive and speed up the entire sales process, making it easier for sales teams. However, quite a few users did mention an initial learning curve.
• Features – People find Apollo’s features powerful and efficient. Most users highlight the lead generation feature over others, stating that it is the most helpful. However, others said the email tracking feature was extremely helpful.
• Quality of Support – Mentions of customer support were sparse, but the majority of reviews that mentioned Apollo’s customer care had positive feedback, saying the representatives were knowledgeable and helpful.
• Value for Money – Most customers feel that for the amount of time Apollo saved their teams and the number of closed deals is worth the cost. However, some users find the pricing high and confusing, especially with the credit-based system. But overall, the majority of users feel the value for the money is worth it.

Apollo Contact Information

Parent Company:

Apollo

Headquarters:

San Francisco, CA

Year Founded:

2015

Website:

https://www.apollo.io/

Facebook:

facebook.com/UseApolloIo

Twitter / X:

x.com/useapolloio

LinkedIn:

linkedin.com/company/apolloio/

Instagram:

instagram.com/useapollo.io/

TikTok:

tiktok.com/@useapollo.io

YouTube:

youtube.com/c/apolloio

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