What is EZ Texting?
EZ Texting is an SMS marketing platform that makes connecting with and converting customers easy and effortless. EZ Texting offers the best-in-class SMS marketing software with no hidden fees, unlimited contacts, advanced reporting, and opt-in tools, allowing you to turn texts into leads, engagement, alerts, and more.
With EZ Texting, small business owners can connect with their audience instantly via bulk SMS tools, enabling them to send messages to 10 or 10,000 people. EZ Texting offers features such as MMS messaging, two-way texting, short codes, auto-replies, automation, and engagement-boosting tools, including built-in web sign-up forms to help you grow your subscriber list across your website, social media, and email campaigns.
EZ Texting dashboard screenshot. Source: EZ Texting demo video.
Get Started Visit EZ Texting’s website.
It keeps your messaging compliant, offering opt-in consent and one-tap STOP links, while aligning with CTIA rules and carrier 10DLC. Plus, EZ Texting keeps your text messaging service greenlit and your SMS advertising uninterrupted with A2P registration, real-time deliverability monitoring, and proactive safeguards, helping you avoid costly fines and spam blocks.
The platform acts as the missing link in your 1‑to‑1 text marketing strategy, allowing you to grow and optimize your automated workflows, add contacts manually or via bulk upload, effortlessly plan campaigns, schedule texts to maintain constant contact, manage loyalty programs, and boost engagement to drive conversions. Plus, the EZ Texting system offers a drag-and-drop editor, meaning no technical expertise or code is ever required, making it user-friendly to all team members.
1-on-1 messaging page. Source: EZ Texting demo video.
Its SMS workflows offer powerful and flexible messaging automation. You can create and launch workflows in minutes with a library of pre-built templates. It provides personalization at scale, allowing you to send hyper-relevant content and promotions based on customer actions or preferences. Plus, with automated tasks, you can reduce manual labor in text marketing, reach your audience at the right time, foster loyalty through personalized messaging, and optimize performance through real-time reporting.
EZ Texting helps you collect payment faster through text-to-pay. This feature provides you with secure, mobile-friendly payment links via its Stripe integration, allowing customers to submit payments in just a few clicks. You can create unique payment links for each product, invoice, or service from your EZ Texting dashboard. Similarly, EZ Texting offers Text-to-Give, which makes donating to nonprofits, churches, and community organizations easy and secure.
Additionally, EZ Texting makes bulk texting easy without sacrificing engagement. Its AI Compose feature creates high-quality SMS messages in no time, enabling you to launch campaigns faster and more efficiently. Similarly, you can respond to incoming messages faster with AI Reply, which instantly drafts contextual, on-brand responses, ensuring timely replies, information accuracy, and consistent communication.
List of contracts and their information. Source: EZ Texting demo video.
Get Started Visit EZ Texting’s website.
EZ Texting supports thousands of integrations across industries such as accounting, AI tools, commerce, CRM, education, HR, invoice management, and much more. Notable integrations include HubSpot, Zapier, Mailchimp, Salesforce, Constant Contact, Shutterstock, Squarespace, and more. From appointment reminders to promotional SMS campaigns, EZ Texting makes text marketing easy, even for first-time users, allowing you to nurture contacts and scale SMS marketing services without wrestling with regulations.
Is EZ Texting Legit?
EZ Texting was founded in 2004 by Shane Neman and was initially named Club Texting. In 2013, it was acquired by CallFire Inc. and later rebranded to EZ Texting in 2018. It’s a mass-texting and SMS marketing platform that serves over 230,000 businesses worldwide.
EZ Texting was initially started to address the need for efficient, large-scale business communication. It focused on providing a mass text messaging service to enable businesses to send SMS messages to large groups for marketing, alerts, and other communication needs.
How Much Does EZ Texting Cost?
EZ Texting plans start at $20 per month, billed annually
- Starting price:
- $20 per month
- Free trial:
- 14 Days
- Free version:
- Not Available
The pricing information below is based on an annual billing schedule, but month to month subscriptions are available.
| EZ Texting Pricing & Plans | |||
|---|---|---|---|
| Launch | Boost | Scale | Enterprise |
| Starting at $20/mo | Starting at $60/mo | Starting at $100/mo | Starting at $3,000/mo |
| Up to 500 contacts | 500 – 2,000 contacts | 2,000 – 50,000 contacts | 50,000+ contacts |
Get Started Visit EZ Texting’s website.
What’s included in every EZ Texting plan?
The Launch plan includes 1 user and provides you with a local textable number, 6,000 yearly credits, and bundled credit discounts. It charges only $0.04 for credit overage and is subject to Telecom Fees. The Boost plan offers the same features as the lower plan but provides workflow automation, a high-volume local number, waives the Telecom Fee, and lowers credit overage costs to $0.035.
With the Scale plan, overage credit costs are reduced to $0.03, you receive a local high-volume, high-speed number, and you get an onboarding specialist. Finally, the Enterprise plan offers all that plus a dedicated short code, 200k monthly credits, a dedicated success manager, white-glove onboarding, priority support, and reduced overage credit costs of $0.01.
Set up for the three lower-tiered plans can be completed within one business day, but the Enterprise plan can take between four and twelve weeks. Additionally, all plans include essential features such as campaign creation, scheduling & automation, audience growth tools, conversion automation, and business management.
The 14-day free trial gives you a preview of the platform with 100-120 message credits and 1 keyword, so you can test features before upgrading to a plan.
Scheduling mass texts. Source: EZ Texting demo video.
Which Features Does EZ Texting Offer?
| SMS Marketing Software Features | |
|---|---|
| Two-Way Messaging | |
| MMS Support | |
| Contact Segmentation | |
| Workflow Automation | |
| Compliance Tools | |
Other Notable EZ Texting Features
- RCS
- Mass Texting
- Conversational Texting
- Text Automations
- Workflows
- Text-to-Pay
- Text-to-Give
- Short Codes
- AI Compose
- AI Reply
- SMS API
- Contact Management
- Mobile App for IOS
Campaign reports page. Source: EZ Texting demo video.
Get Started Visit EZ Texting’s website.
What Types of Support Does EZ Texting Offer?
| Data Migration | |
| 1-on-1 Live Training | |
| Self-Guided Online Training | |
| Knowledge Base | |
| FAQs/Forum | |
| Email Support | |
| Live Chat | |
| Phone Support |
EZ Texting User Review Highlights
We analyzed 1,700 user reviews about EZ Texting from 5 third-party review websites to provide this summary.
The majority of EZ Texting reviews are positive. Users really like the mass texting feature, citing how easy it is to send customized, bulk messages fast. EZ Texting is regularly praised for its ease and simplicity, with customers stating that they can easily define different groups, broadcast notices, and send alerts to all contacts. Users feel that there is little to no learning curve, that the interface is intuitive, and that the support team is helpful and knowledgeable.
The main complaints users mentioned were over the cost and number of credits. Many felt that the number of credits ran out quickly with large databases, and costs piled up fast. Others noted that unused credits don’t roll over, adding to costs. Some felt there were issues with the mobile app, while others felt that reporting and analytics could be more detailed. Overall, however, most users really enjoy EZ Texting, feeling that the platform meets their needs, is intuitive, and highly beneficial.
- Ease of Setup – Many users say setup is quick and straightforward, and that importing data files and creating message groups were simple to figure out.
- Ease of Use – Almost every reviewer noted that the platform was user-friendly and straightforward, even for those with zero technical experience.
- Features – Customers seem pleased with the features EZ Texting offers, citing how helpful they are in reaching a large audience. However, some noted that features on lower plans were less detailed, which could be limiting.
- Quality of Support – Opinions on support were mixed. Some users stated that support was easy to contact and solved issues fast, while others had trouble getting in touch and felt support did not assist well.
- Value for Money – Users often felt the value for money was appropriate, especially compared to other companies. One user noted that features outweighed the per-message cost.
EZ Texting Contact Information
- Parent Company:
- CallFire Inc.
- Headquarters:
- San Francisco, CA
- Year Founded:
- 2004
- Website:
- www.eztexting.com/
- facebook.com/EzTexting
- Twitter / X:
- x.com/EZTexting
- LinkedIn:
- linkedin.com/company/eztexting/
- Instagram:
- instagram.com/ez_texting/
- YouTube:
- youtube.com/user/EzTexting
EZ Texting Alternatives
| Software | Starting Price | B2B Reviews Score |
|---|---|---|
| EZ Texting | $20/month | 4.8 |
| Simpletexting | $39/month | 4.5 |
| SlickText | $29/month | 4.5 |