Best SMS Marketing Software

SMS Marketing Software Reviews

SMS marketing software enables businesses to directly engage customers who have opted in with time-sensitive promotions, appointment reminders, and exclusive deals. Text marketing is a great way to reach a large audience and grow your business. SMS marketing software makes the process easy and fast, offering automated campaigns, two-way messaging, personalization, keywords & autoresponders, and compliance management.

To find the best SMS marketing software, we gathered a list of over 25 providers. From there, we analyzed each based on their features, support, reputation, and transparency to determine our top picks. To learn more about how we created our list, visit our methodology section.

EZ Texting – Best Mass Texting for Small to Midsize Businesses

EZ Texting is a cloud-based SMS marketing platform that focuses on mass texting and growth optimization. It provides essential text marketing features such as MMS messaging, bulk SMS, two-way SMS, short codes, auto-replies, unlimited free contacts, opt-in & opt-out tools, SMS campaigns, and advanced reports. It keeps all your messaging compliant, aligning with CTIA rules and carrier 10DLC while ensuring A2P registration, real-time deliverability monitoring, and proactive safeguards.

EZ Texting strengthens your marketing strategy through automated workflows, campaign scheduling, loyalty program management, and engagement tools to drive conversions. The platform is intuitive and requires no technical expertise or code to operate. Additionally, it comes with a library of pre-built templates and enables personalization at scale, allowing you to deliver relevant content based on customer actions or preferences.

Start Free Visit EZ Texting’s website

EZ Texting features

• Two-Way Messaging – Offers full support for two-way messaging, allowing your customers to reply to your texts and have real-time, one-on-one conversations.
• MMS Support – Send images, videos, audio clips, and extended texts up to 1,600 characters; however, sending MMS texts costs 3 credits, rather than the standard 1 credit for SMS.
• Contact Segmentation – Tailor contact details, sort & filter contacts into specific groups, send individualized notifications, and more.
• Workflow Automation – Offers robust SMS Workflows and automation features, such as drag-and-drop builders, automated follow-ups, auto-replies, integrations, and more. However, the starter plan does not include workflow automation.
• Compliance Tools – Provides built-in tools to help you comply with the TCPA (Telephone Consumer Protection Act) and CTIA industry regulations.

How EZ Texting pricing works

EZ Texting has four pricing plans: Launch, Boost, Scale, and Enterprise. Each plan supports audience growth, campaign creation, scheduling & automation, conversation optimization, and business management.

• Launch: Starts at $20/month; up to 500 contacts
• Boost: Starts at $60/month; 500 – 2,000 contacts
• Scale: Starts at $100/month; 2,000 – 50,000 contacts
• Enterprise: Starts at $3,000/month; 50,000+ contacts

The above pricing is based on an annual billing schedule, but month-to-month pricing is available.

What markets does EZ Texting serve?

EZ Texting serves a wide range of industries, including car dealerships, e-commerce, retail, legal, insurance, healthcare, nonprofits, churches, restaurants, and more. It supports businesses of all sizes, but is often best suited for small to mid-sized businesses.

Read our full EZ Texting review

SimpleTexting – Best for Unlimited SMS Contacts & Keywords

SimpleTexting is designed to help small businesses reach large groups through SMS marketing, connecting one-to-one with two-way messaging. SimpleTexting lets you start with a new number or can text-enable your landline. To build your audience, you can import your audience or build one with opt-in tools; additionally, you can send targeted text blasts with the click of a button, reaching 50 or 50,000 customers.

SimpleTexting provides automated texts (welcome & out-of-office), API access, built-in compliance tools, expert guidance, drip campaigns, segments, data collection, messages with MMS, and registration with carriers (including 10DLC) to ensure high deliverability, security, and sending speed. Teammates can either have their own numbers or work from one inbox. SimpleTexting also offers templates, link tracking & shortening, poll subscribers, self-cleaning lists, and integrations with Zapier and Mailchimp.

SimpleTexting features

• Two-Way Messaging – Allows two-way messaging so you can text back-and-forth with a dedicated business number without blowing up your personal phone with company texts.
• MMS Support – Attach rich media (images, GIFs, and audio/video files) up to 500kb directly to campaigns and individual conversations.
• Contact Segmentation – Filter your subscriber list based on shared traits, behaviors, or preferences to send highly targeted, personalized messages.
• Workflow Automation – Trigger text messages based on time, contact behavior, or system events through both native features and third-party integrations.
• Compliance Tools – Adheres to legal (TCPA) and wireless carrier regulations, automating consent, manages opt-outs, and guides users through registration.

How SimpleTexting pricing works

SimpleTexting’s pricing is based on the number of texts you send per month and the number type (i.e., local, toll-free, or dedicated short code). For 500 monthly texts with a local number, SimpleTexting costs $39 on a monthly billing schedule. Simpletexting supports 50,000+ monthly texts, which has custom pricing.

You can upgrade or downgrade as your needs change. You can add additional team members for $20 per month per user and additional numbers for $10 per month per number. SimpleTexting offers a 14-day free trial.

What markets does SimpleTexting serve?

SimpleTexting serves a wide range of industries, from small local businesses to large enterprises and government agencies. Common industries include retail & ecommerce, healthcare, education, real estate, nonprofits, and more.

SlickText – Best for Growing Contact Lists

SlickText helps businesses create valuable connections through targeted, action-driving text messages, growing audiences across the web, social media, and in-person through comprehensive list growth tools. SlickText allows you to send personalized messages with advanced segmentation and tailored customer experiences based on real-time data and contact behavior.

SlickText provides attention-grabbing website popups, web forms to share across your social and email channels, tap-to-join links, keywords, QR codes, mass texting (from 10 to 10 million), one-on-one conversations, and team collaboration. You can organize interactions with tags and statuses, customize inbox rules at every level, and use your existing number or SMS short code. SlickText offers powerful automation without complexity, ensuring you can create a texting system that works best for you and your customers.

SlickText features

• Two-Way Messaging – Enables a centralized, threaded inbox in which responses are routed privately, allowing you to manage individual chat threads, apply tags, and continue one-on-one conversations.
• MMS Support – Attach rich media files to your text campaigns, workflows, and inbox replies, unlocking character limits up to 1,600.
• Contact Segmentation – Create dynamic groups based on specific conditions, contact data, and list memberships, allowing for hyper-targeted messaging.
• Workflow Automation – Provides a drag-and-drop workflow builder that requires no coding and operates using triggers, actions, conditions, and waits.
• Compliance Tools – Adheres to TCPA and CTIA regulations, primarily focusing on consent, disclosures, and opt-outs.

How SlickText pricing works

SlickText pricing is based on the number of monthly credits; however, it offers a free plan, allowing you to test out the platform before committing.

• 500 monthly credits: Starts at $29 per month
• 1,000 monthly credits: Starts at $49 per month
• 2,000 monthly credits: Starts at $79 per month
• 3,500 monthly credits: Starts at $129 per month
• 5,000 monthly credits: Starts at $169 per month
• 10,000 monthly credits: Starts at $319 per month
• 25,000 monthly credits: Starts at $579 per month
• 50,000 monthly credits: Starts at $939 per month

If you need more than 50,000 monthly texts, SlickText has an Enterprise plan available with custom pricing.

What markets does SlickText serve?

SlickText primarily serves businesses in the United States and Canada across industries like e-commerce, retail, restaurants, education, healthcare, finance, and digital marketing. SMBs and Enterprises will benefit most from SlickText’s services.

Textmagic – Best for Global Messaging

With Textmagic, businesses can reach customers instantly through SMS, email, or both. You can deliver time-sensitive alerts, reminders, revenue-driving campaigns, and automated follow-ups all from one platform, ensuring you never miss a message. Textmagic ensures each text you send is compliant and provides real-time insights on who received and replied, allowing you to continue conversations with two-way texting.

Additionally, you can turn repetitive emails into automated campaigns, add your whole team (for no added cost) to a shared inbox, view full conversation histories, and build workflows visually, no coding required. Other Textmagic features include real-time notifications, AI suggestions & templates, social media messaging directed into shared inbox, MMS messaging, text tracking, automated targeted, call forwarding, custom greetings for callers, and more.

Textmagic features

• Two-Way Messaging – Assigns businesses a dedicated, SMS-capable virtual number rather than a one-way Sender ID, routing all inbound and outbound messages through a centralized, omnichannel inbox.
• MMS Support – Automatically converts images and media files into secure, trackable web links delivered via standard SMS.
• Contact Segmentation – Creates dynamic, rule-based segments rather than relying solely on static contact lists, automatically updating groups based on conditions you define.
• Workflow Automation – Lets you create multi-channel campaigns combining SMS and email through a native, drag-and-drop Automation Flows builder.
• Compliance Tools – Supports SMS and email compliance by providing built-in tools for consent tracking, telecom registration, and subscriber privacy.

How Textmagic pricing works

Textmagic provides flexible usage-based pricing, depending on the number of monthly texts, phone number type, number of emails, and location.

For a local U.S. number, 500 SMS credits, and 20,000 emails, TextMagic’s monthly pricing starts at $74.50. With Textmagic, you only pay for the services you use, no hidden fees. Plus, they offer a money back guarantee.

What markets does Textmagic serve?

Textmagic primarily small and mid-sized businesses (SMBs) across a wide variety of industries, including healthcare, retail, e-commerce, recruiting & HR, real estate, and more. The software supports businesses in the United States, Canada, the United Kingdom, and Australia.

Omnisend – Best SMS with A/B Split Testing

Omnisend offers email and SMS marketing with AI automation, automating steps like writing copy, picking send times, and segmenting your audience, but none of it is implemented until you approve it. Omnisend allows you to send email and SMS campaigns, together or separately. It allows you to build workflows for welcome, abandoned cart, post-purchase, and more.

With Omnisend, you can segment customers by behavior, purchase history, engagement, collect contact information with branded forms, and make decisions based on real-time reports. The platform keeps you compliant, offers ROI tracking, provides unique, trackable codes, creates TCPA-friendly signup forms, ensures carrier-optimized deliverability, enables A/B testing, and allows you to view open rates, click rates, revenue, unsubscribes, and more in a centralized, real-time dashboard.

Omnisend features

• Two-Way Messaging – Integrates with customer helpdesk platforms to enable two-messaging, allowing customers to reply directly.
• MMS Support – Enables merchants to send images, GIFs, and longer texts alongside standard SMS by integrating MMS directly into its messaging flows.
• Contact Segmentation – Automatically groups contacts in real time based on behavior, purchases, and engagement data.
• Workflow Automation – Offers a visual, drag-and-drop builder where workflows are driven by triggers and customizable delays, conditions, and actions.
• Compliance Tools – Provides built-in compliance tools designed for GDPR (Europe) and TCPA (USA), automatically handling consent tracking, automated opt-outs, and list cleaning.

How Omnisend pricing works

Omnisend has three plans, with pricing dependent on the number of contacts you have.

• Free: Starts at $0 per month; 500 monthly emails and 250 contacts
• Standard: Starts at $16 per month; 3,000 monthly emails and 500 contacts
• Pro: Starts at $59 per month; unlimited monthly emails and 2,500 contacts

For the Pro plan, you can add Global SMS credits, starting at just $10 for over 1,000 credits.

What markets does Omnisend serve?

Omnisend supports businesses of all sizes in over 80 countries, primarily serving e-commerce merchants, online retailers, and direct-to-consumer (D2C) brands.

Brevo – Best for AI-Power SMS & Email Campaigns

Brevo offers an AI-powered customer platform to turn every email, SMS, order, and interaction into a lifetime customer, driving business growth and customer loyalty. It makes it easy to launch marketing campaigns with ready-made templates, guided automation, and intuitive tools. Brevo is built to scale with you, making sure you can send, automate, and engage more as your business expands. Plus, with Brevo AI, you can work smarter and faster by optimizing each campaign with personalized product recommendations.

Brevo’s SMS marketing software allows you to view real-time updates, set up workflows, manage messages from one platform, and track delivery rates, clicks, conversions, and revenue. It integrates with tools like Shopify, WooCommerce, Salesforce, HubSpot, and more. You can connect with customers on their preferred platform, including SMS, email, WhatsApp, and more. Plus, Brevo allows you to manage opt-ins and opt-outs automatically to stay compliant with international regulations like GDPR.

Brevo features

• Two-Way Messaging – Routes customer SMS and chat replies directly into their unified inbox.
• MMS Support – Supports MMS for users in the U.S. and Canada, allowing you to attach a single image (up to 850 KB) alongside up to 1,600 characters of text.
• Contact Segmentation – Uses dynamic, rule-based segments to automatically update contacts based on data and behavior.
• Workflow Automation – Build custom marketing funnels or use pre-built templates to automate workflows based on specific triggers, conditions, and actions.
• Compliance Tools – Provides built-in marketing compliance and data security tools, adhering to major regulations like GDPR, CCPA, and global anti-spam laws.

How Brevo pricing works

Brevo has four pricing plans, as well as a free plan option.

• Starter: Starts at $9 per month
• Standard: Starts at $18 per month
• Professional: Starts at $499 per month
• Enterprise: Custom pricing

With Brevo, you can customize each plan to fit your precise marketing needs.

What markets does Brevo serve?

Brevo serves entrepreneurs, small businesses, enterprises, and developers across the globe. It’s best for e-commerce & retail, service-based businesses, and nonprofits & educational institutions.

Compare the Best SMS Marketing Software Side-by-Side

What is SMS Marketing Software?

SMS (Short Message Service) marketing software is a digital platform that enables businesses to send promotional text messages, alerts, and updates to customers who have opted-in. To fully understand SMS marketing software, we must first understand what SMS messaging is and how text marketing works.

SMS messaging, or texting as it’s commonly called, is one of the main ways people communicate nowadays. It’s a standard feature of any smartphone and provides a convenient way to share information; therefore, it’s very useful for marketers. SMS marketing, sometimes referred to as text marketing, is a great way to connect with customers, providing information about new products, alerts, discounts, and other updates. However, to do this legally, there are many regulations marketers must comply with, including providing opt-in and opt-out capabilities.

This is where SMS marketing software comes in. The software ensures all your texts meet compliance codes, tracks customer data, automates workflows, and provides a single location for all your business texts, keeping your personal number private and separate. The software often supports mass texting as well, allowing you to reach all your customers at once, saving time and streamlining campaigns.

How Does Business Text Messaging Work?

Business text messaging uses dedicated platforms and web-based dashboards to connect companies with their customers through SMS and MMS messages. Typically, these platforms route communications through local 10-digit numbers (10DLC) or short codes, enabling two-way conversations, automated appointment reminders, and permission-based text marketing campaigns.

To be effective, business texts must be sent out at the right time, using proper tone, length, and grammar, as these factors influence how the message is received. It’s important to follow text marketing etiquette by getting permission, being aware of when messages are sent (such as day or night), personalizing texts, keeping messages short and to the point, and including opt-out information.

Common Uses for Business Texting:

• Marketing & Promotions: Opt-in text marketing campaigns, discount codes, and product drops to subscribers
• SMS Customer Service: Customer queries, order updates, shipping notifications
• Automated Alerts: One-time passwords (OTP), abandoned cart reminders, and appointment confirmations

Overall, business text messaging is a great way to reach customers with important information about new products, order information, upcoming events, and more. SMS software makes it easy to run marketing campaigns, providing necessary tools like contact management, workflow automations, two-way messaging, MMS support, and compliance tools.

Features to Look for in the Best SMS Marketing Software

When seeking the best SMS marketing software for your business, it’s important to look for one that includes major features that will ensure deliverability, compliance, contact segmentation, and timely, personalized responses.

Here are the main features the best SMS marketing software should include:

• Compliance and List Growth Tools—Provides opt-in methods to grow your contact list compliantly, such as website pop-ups, text-to-join keywords, and QR codes. Also includes tools that ensure subscribers aren’t disturbed during late-night hours.
• Two-Way Messaging & Inbox Management—Provides support for both one-way promotional blasts and direct customer service through two-way messaging. Similarly, you should look for software that offers collaborative inboxes, in which your sales teams can manage inbound text responses, answer questions, and resolve issues from a centralized dashboard.
• Flexible Automation and Workflows—Includes features like drip campaigns, which automatically send sequences for various scenarios like welcomes, abandoned cart recovery, appointment reminders, and more.
• Segmentation and Personalization—Software should divide your contact list into targeted groups to maximize ROI through real-time data such as demographics, past purchase history, and engagement. Also look for personalization tools that analyze individual customer data to optimize send times and tailor product recommendations.
• Analytics and Reporting—Provides transparent metrics on click-through rates, opt-out rates, and direct sales so you know exactly how your text campaigns influence the bottom line.
• Seamless Integrations—Intregrates with existing tools like CRMs, e-commerce platforms, automation builders, customer support systems, and email marketing tools (such as Mailchimp and Klaviyo).

Benefits of SMS Marketing Software

Implementing an SMS marketing platform into your business operations is extremely beneficial. It offers:

• Unmatched engagement
• Fast & personalized communication
• Automated workflows
• Two-way communication
• Built-in compliance
• Measurable analytics
• Increased ROI
• Higher open rates (with an average open rate of 98%) compared to email marketing (20%)
• Increased perceptions of legitimacy

One of the biggest advantages is that with SMS software, your business texts bypass crowded email inboxes and spam filters, and because many people carry their phones with them the majority of the time, your texts have a higher chance of being read within a few minutes. Plus, with user opt-ins and opt-outs automatically being included to the messages, your company stays compliant with regulations like the TCPA and GDPR.

How Much Does SMS Marketing Software Cost?

The average cost of SMS marketing software ranges anywhere from $20 to $500 per month. However, some tiers can cost thousands of dollars per month, depending on the number of texting credits required. Individual texting credits can range between $0.01 and $0.05 per standard SMS and $0.02 to $0.10 per MMS.

Companies like EZ Texting, SlickText, Omnisend, and Brevo have more traditional pricing plans, in which you receive a certain number of contacts or credits per month, with prices ranging from $20 to $3,000. Conversely, companies like SimpleTexting and Textmagic have more flexible payment structures in which cost is dependent on the number of credits, your locations, phone number type, number of team members, and other factors. This means that prices can be as low as $20 to $30 per month or over $1,000.

Some providers have plans that start as low as $9, such as Brevo, or $16 per month, like with Omnisend. The more contacts you have, however, the more credits you will likely need, so prices will likely range from $50 to $100 per month. Many providers offer free trials or free plans with very limited monthly credits to allow you to test the product without committing anything.

SMS Marketing Software FAQs

What is an SMS short code?

An SMS short code is a 5- or 6-digit number used by businesses to send and receive high-volume text messages. It is designed for marketing, alerts, and 2-factor authentication, bypassing standard mobile carrier filters that usually restrict mass messaging from 10-digit phone numbers.

What is the difference between SMS and MMS?

The main difference between an SMS and MMS message is that SMS is for words only and is limited to 160 characters. MMS, however, allows multimedia (photos, videos, audio) and up to 1,600 characters. MMS does require a cellular data connection and typically costs more to send.

Who uses SMS marketing platforms?

SMS marketing platforms are primarily used by B2C (business-to-consumer) e-commerce brands, retail stores, service providers, and organizations that need direct, immediate communication with their customers to drive sales, relay important information, and grow loyalty through promotions and discounts.

Is text advertising legal?

While text advertising is legal, it is strictly regulated and must meet certain regulations depending on the region. For example, businesses must obtain written consent before sending promotional texts and instantly honor “STOP” opt-out requests. They must also only text during certain times of the day, typically between 8 a.m. and 9 p.m. recipient local time.

How We Chose the Best SMS Marketing Software

We gathered a list of 28 SMS marketing software companies on the market and identified 9 popular vendors with significant online presence to narrow our focus. From there, we choose 6 vendors that stood out for their features, pricing transparency, reputation, and more.

We scored each SMS marketing software company on a scale of 1 (poor) to 5 (excellent) across the following criteria, each worth 25% of our total score:

• Variety of features: We chose companies that provided key SMS marketing features including two-way messaging, MMS support, contact segmentation, workflow automation, and compliance tools. Providers that provided every feature scored higher.
• Pricing and transparency: We compared pricing and flexibility with how clear and transparent the information was. Companies with transparent pricing and free trials received a better score.
• Onboarding and support: We sought companies that offered multiple types of ongoing customer support, both during and after onboarding.
• Brand reputation: We collected data on customer reviews and ratings published on trustworthy third-party review sites to determine how real users felt about the product. Companies with better reputations earned more points.