Best Text Message Marketing for Real Estate

Best Text Message Marketing for Real Estate

Text message marketing, sometimes called short message service (SMS) marketing, is becoming a vital piece of marketing strategies across industries, including real estate. Because the majority of people carry their smartphones with them at all times, texts have a higher chance of being seen and read than emails or phone calls. Texting is more convenient and less intrusive for consumers while being highly beneficial for businesses.

Real estate professionals can use text messaging to connect with home buyers, sellers, and investors. The best software allows agents to instantly reply to online inquiries, send time-sensitive property updates, schedule home tours, and manage deal milestones faster and more efficiently than traditional methods. To help real estate businesses find the best software for their needs, we evaluated more than 20 providers to create our list. Visit our methodology section to learn more about how we selected our top picks.

EZ Texting – Best for Bulk Real Estate Messaging

EZ Texting provides SMS marketing services for real estate professionals, keeping deals on track, clients informed, and leads engaged with fast and reliable text messaging. It enables easy opt-ins, instant & transparent updates, and automated & personalized follow-ups, helping agents stand out and close deals faster. EX Texting offers speed-to-lead features that help you reach buyers before your competitors, ensuring you can respond instantly before they go cold.

EZ Texting sets customer expectations with real-time deal milestone updates, automatically sending texts when contingencies are clear, pricing changes, or paperwork is filed. The platform keeps momentum going, even when lenders or co-agents go silent. It smooths negotiations by letting you share updates supported by CMA data. Automation features reduce admin work, increase lead generation, and enhance engagement. Plus, it offers data and analytics that show who opens texts, clicks links, and replies, so you can focus on high-value leads. Vital SMS features include mass texting, MMS support, short codes, two-way SMS, drip campaigns, and more.

Start Free Visit EZ Texting’s website

EZ Texting features

• Drip Campaigns – Send timed sequences of automated text messages to a specific contact group based on personalized triggers, nurturing leads or onboarding clients.
• Two-Way Texting – The centralized online inbox lets you send one-on-one messages, reply to inbound customer questions, and hold real-time text conversations.
• Multimedia Messaging (MMS) – Send rich media like images, GIFs, short videos, and audio files with up to 1,600 characters of text.
• Contact Segmentation – Sort and organize contacts into groups that share similar interests, locations, preferences, and more.
• CRM Syncing – By integrating with your CRM, EZ Texting automatically imports and updates contact details, maps custom fields like names or birthdays, and logs SMS activity directly into customer timelines.

How EZ Texting pricing works

EZ Texting has four Text Message Marketing plans available, plus a 14-day free trial.

Pricing information is based on an annual billing schedule.

• Launch: Starts at $20/month; up to 500 contacts
• Boost: Starts at $60/month; 500 – 2,000 contacts
• Scale: Starts at $100/month; 2,000 – 50,000 contacts
• Enterprise: Starts at $3,000/month; 50,000+ contacts

What markets does EZ Texting serve?

EZ Texting serves SMBs across industries such as e-commerce, retail, legal, insurance, healthcare, nonprofits, churches, dealerships, and more.

Read our full EZ Texting review

SimpleTexting – Best for Independent Real Estate Firms

SimpleTexting enables real estate professionals to reach large groups with text marketing and connect one-on-one with two-way messaging. Professionals can start with a new number or text-enable their landline, creating an SMS marketing system that best suits their needs. With SimpleTexting, you can easily share new listings in real time, send showing reminders, request reviews, and build client trust with personalized messaging.

SimpleTexting’s all-in-one platform makes it easy to manage client communications on any device. Professionals can add new contacts in a few clicks, create templates to communicate at scale, and turn cold leads into property owners. Additionally, SimpleTexting enhances personalized communication with custom fields, keywords, and autoresponders. You can also boost team collaboration by allowing multiple team members to create and send texts, share training links or meeting information, and send alerts to agents in the field.

SimpleTexting features

• Drip Campaigns – Send a pre-written, timed sequence of automated text messages to contacts, triggered by contact actions, keywords, and a custom schedule.
• Two-Way Texting – Send, receive, and manage individual text conversations with customers through the centralized, shared online inbox.
• Multimedia Messaging (MMS) – For 3 credits per message, you can send images, videos, audio files, GIFs, or PDFs alongside up to 1,600 characters of text.
• Contact Segmentation – Divide contacts into smaller groups based on shared traits, data, or behavior, and use names, zip codes, area codes, custom fields, opt-in methods, or past campaign engagement to send targeted SMS messages.
• CRM Syncing – Automatically update contact details, share conversation histories, and trigger text messages based on customer actions in real time by syncing to your CRM.

How SimpleTexting pricing works

SimpleTexting offers customizable plans, with pricing dependent on the number of credits and number type. A 14-day free trial is available. The pricing information below applies when you select a local number.

• 500 credits: Starting at $39/month
• 1,000 credits: Starting at $59/month
• 2,000 credits: Starting at $89/month
• 3,000 credits: Starting at $119/month
• 7,500 credits: Starting at $239/month

Other available monthly credit amounts include 15,000, 25,000, 50,000, and higher.

What markets does SimpleTexting serve?

SimpleTexting supports real estate businesses of all sizes, from small local shops to large enterprises. Common industries it serves include retail & ecommerce, healthcare, education, nonprofits, and more.

DialMyCalls – Best Real Estate SMS with Automated Calling

DialMyCalls enables real estate professionals to send SMS alerts, voice calls, and emails to employees, customers, and members within seconds. Its automated calling system can call a list of numbers in seconds, making it easy to create, schedule, and send phone messages to all your contacts at once. The mass texting feature makes bulk messaging simple, allowing you to reach your opted-in contacts, members, and subscribers instantly. DialMyCalls also offers a free bulk email feature to enhance your marketing strategy.

DialMyCalls provides users with detailed broadcast statistics so you can see what’s working, whether you send texts or voice broadcasts. The platform makes it easy to import all of your contact information and create & send mass texts, appointment reminders, property updates, and emergency alerts. And with reporting tools, you can monitor message delivery and campaign performance.

DialMyCalls features

• Drip Campaigns – Automate a timed, sequential series of text messages or notifications and trigger them based on specific actions like a new opt-in, a text-to-join keyword, and more.
• Two-Way Texting – Track responses and reply back with 2-way SMS and manage conversations through a shared web inbox or mobile app.
• Multimedia Messaging (MMS) – Broadcast images, videos, GIFs, audio clips, and extended text to large groups of contacts simultaneously, while tracking open and response rates.
• Contact Segmentation – Import all your phone numbers and contact information in seconds and then organize them into unlimited custom groups.
• CRM Syncing – Syncs with CRMs like HubSpot and Salesforce or tools like Zapier to automatically share contacts, group lists, and trigger voice or text broadcasts.

How DialMyCalls pricing works

DialMyCalls lets you choose between plans with custom pricing, credit-based pricing, contact-based pricing, or pay-as-you-go pricing.

• Credit Based: Starts at $9.99 /month for 150 credits
• Contact Based: Starts at $7.49 /month for 25 contacts
• Pay As You Go: Starts at $15.00 /one time for 200 credits
• Custom Pricing: Contact Sales

What markets does DialMyCalls serve?

DialMyCalls supports businesses of all sizes across industries, including churches, nonprofits, staffing & employment, schools & universities, property management, utilities, and more.

Textedly – Best for Longer Real Estate SMS Messages

Textedly is an AI-powered SMS marketing software with bulk SMS & MMS support, allowing you to send anywhere from 10 to 300,000 messages, toll-free. It also supports landline texting, using a local 10DLC number to help your real estate agency stand out and increase your reach. Key features include short codes, SMS keywords, webforms, two-way texting, auto-reply text messages, and an omnichannel inbox that connects Facebook Messenger, Instagram, and more. Plus, it lets you send SMS messages longer than the standard 160 characters without paying extra.

Textedly makes it easy to import existing contacts and lets you customize which fields to include, like Name, Email, Birthdate, Notes and more. Realtors can streamline property inquiries with text keywords, allowing clients to text a specific code to receive instant information about a property. Auto-replies let you engage potential buyers the moment they show interest. Additionally, Textedly integrates with over 3,000 apps, ensuring you can streamline your real estate SMS campaigns.

Textedly features

• Drip Campaigns – Nurture leads and onboard customers by sending a series of automated, time-delayed text messages to subscribers over days, weeks, or months.
• Two-Way Texting – Quickly respond to inquiries about property listings, schedule viewings, and provide personalized updates, enhancing client communication and engagement.
• Multimedia Messaging (MMS) – Send rich media attachments, including images, GIFs, event flyers, QR codes, coupons, and more.
• Contact Segmentation – Organize your audience into specific groups with custom fields to send targeted and personalized SMS campaigns.
• CRM Syncing – Keep customer records up to date by automatically moving contact data, sharing subscriber updates, and logging text message activities.

How Textedly pricing works

Textedly offers several monthly plans based on texting volume, starting at 50 monthly messages and supporting up to 360,000 monthly messages. It offers a 14-day free trial. Below are some examples of pricing.

• 50 messages: Starting at $0/month
• 500 messages: Starting at $29/month
• 1,000 messages: Starting at $49/month
• 2,000 messages: Starting at $79/month
• 3,500 messages: Starting at $125/month

What markets does Textedly serve?

Textedly serves businesses of all sizes, from solo entrepreneurs to franchise operations. Key industries it supports include restaurants and hospitality, healthcare, retail, nonprofits, real estate agents and firms, and more.

REsimpli – Best AI-Powered CRM for Real Estate Investors

REsimpli is an AI-powered CRM built specifically for estate investors that allows you to send texts, emails, RVMs, and postcards. The platform’s AI agent talks to sellers, handles objections, nurtures leads by triggering drip campaigns, books appointments, and moves leads up the pipeline. REsimpli captures seller details, qualifies leads by identifying motivation, timeline, and property condition, and automatically follows up using SMS and voice tools to convert leads into deals.

REsimpli also lets you craft drip campaigns for every lead. Customize campaigns with task reminders, tailored templates, and more. You can align marketing efforts with tailored campaigns, enroll new leads in their ideal drip campaigns, and use templates optimized for diverse marketing scenarios to optimize your engagement, all hands-free. Key features include multi-channel campaigns, smart scheduling, personalization tokens, long-term nurture, and more.

REsimpli features

• Drip Campaigns – Automates multi-channel follow-up sequences for real estate investors and wholesalers using scheduled delays and automatically enrolls leads based on source, incoming call status, or specific tags.
• Two-Way Texting – Send and receive text messages from property sellers directly inside the CRM in real time.
• Multimedia Messaging (MMS) – Send and receive MMS messages like property photos, digital flyers, logos, or graphics directly within the CRM.
• Contact Segmentation – The AI assigns scores to leads based on factors like call sentiment, campaign response, and urgency, allowing you to tailor follow-ups.
• CRM Syncing – As REsimpli is a CRM, all lead details, tasks, call logs, and messages are always up to date. However, it does automatically sync information between the desktop and mobile app.

How REsimpli pricing works

REsimpli has three plans and a 14-day free trial, all with unlimited onboarding and free courses.

• Basic: Starts at $199/month—for solo operators
• Pro: Starts at $399/month—for up to 5 team members
• Enterprise: Starts at $849/month—for up to 10 team members

What markets does REsimpli serve?

REsimpli is designed specifically for real estate investors across the United States, focusing on wholesalers, fix-and-flippers, and buy-and-hold investors.

Twilio – Best for Real Estate with IT Teams

Twilio turns real estate communications into real connections. It empowers humans and AI agents to work together, coordinating across channels and picking up every conversation where the last left off. With Twilio, you can engage buyers, sellers, and renters through real-time messaging, email, and personalized touchpoints. Communicate across SMS, RCS, WhatsApp, email, voice calling, and in-app chat to create a seamless customer experience from one platform.

Twilio gives agents real-time data and historical context to help them learn each buyer and make every interaction smarter. It uses AI to gather and scale insights into personalized campaigns, recommendations, and follow-up messages. The tool helps you nurture leads with SMS messaging and email, boasting an industry-leading 99% deliverability rate. Additional features include email API, custom voice calling, high-quality video sharing, a flexible, cross-channel digital engagement center, and SMS, RCS, MMS, and WhatsApp messaging.

Twilio features

• Drip Campaigns – Build scheduled and automated email series, and with programmable building blocks, create SMS or multi-channel drip campaigns.
• Two-Way Texting – Manage multi-channel, two-way chat threads across SMS, web chat, and social channels with a dedicated Conversations API.
• Multimedia Messaging (MMS) – Automates visual communication at scale for business alerts, marketing, and two-way customer support, allowing you to send and receive rich media.
• Contact Segmentation – Groups your customers dynamically based on shared traits, user data, or real-time behaviors.
• CRM Syncing – Automatically connects your customer communications across all channels to your CRM, linking messages to specific contacts and triggering automated workflows.

How Twilio pricing works

Twilio’s pricing depends on the solution you need. SMS pricing depends on the destination and message type, with rates starting at $0.0083 per outbound message. The Conversations API pricing charges $0.05 per active user per month for usage and $0.25 per GB per month for storage.

For exact pricing information, you will need to contact the Twilio sales department.

What markets does Twilio serve?

Twilio serves small businesses, enterprises, and digital disruptors globally, focusing on financial services, healthcare, retail, nonprofit, hospitality, ecommerce, public sector, education, and more.

Compare the Best Text Message Marketing for Real Estate Side-by-Side

What is Text Message Marketing for Real Estate?

Text message marketing for real estate allows agents and brokers to send text messages directly to buyers, sellers, and investors. This form of SMS marketing software uses tools to send instant property alerts, schedule showings, and automate lead follow-ups, all from the ease of your mobile device.

Texts have higher open and reply rates than email or phone calls. As a result, SMS is considered the most effective channel for real estate companies to connect. It helps investors reach sellers, start conversations, and close deals faster.

Real estate SMS marketing is typically used for:

• Client communication
• Appointment coordination
• Follow-ups
• Event invitations
• Listing promotions
• Lead generation
• Transaction updates
• Notifying clients of price reductions
• Re-engaging cold leads with drip campaigns

Text message marketing for real estate offers immediate delivery, fast response times, and direct, one-to-one communication, making it a reliable way to reach and engage contacts when it matters.

How to Effectively Use Text Marketing in Real Estate

Texting in real estate is a great way to engage with buyers, sellers, and investors. To be most effective, however, real estate text marketing must not only make it easy for contacts to interact, but it must also ensure messages are secure, personalized, and relevant.

Best practices when sending SMS messages in real estate include:

• Securing opt-in consent: Get explicit consent to send SMS messages, and only text those who’ve opted in.
• Responding fast: Respond to inquiries within five minutes to increase the chances of booking a meeting and maintaining customer satisfaction.
• Personalizing outreach: Use the client’s name and reference properties or preferences specific to them. You can do this easily with SMS marketing software through templates, segmentation, and CRM integration.
• Making it easy: Provide a simple and easy way for buyers to request listing info, schedule appointments, or make inquiries.
• Keeping it concise: Make texts clear and to the point. You can make use of abbreviations like “3BR/2BA” to keep messages concise.
• Timing it right: Avoid sending texts too early or too late. It’s typically best to send messages during mid-morning or early evening.

It’s best to use SMS for instant listing alerts, showing reminders, and fast communication rather than heavy sales pitches. Before starting a marketing campaign, be sure to learn the “rules” of SMS to remain compliant and best reach your audience.

Features to Look for in the Best Real Estate SMS Marketing Software

When looking for the best real estate SMS marketing software, research providers that offer core automation, lead management, list building, customer engagement, and compliance & deliverability features. The best text messaging software streamlines operations and lead capturing while nurturing customer relationships for agents and investors.

Core Real Estate SMS Marketing Software Features

• Opt-In & Opt-Out Management—Consent management is a vital aspect of SMS marketing. It ensures you adhere to regulations while not annoying customers. Look for text marketing software that offers automatic opt-in and opt-out tools.
• 10DLC & A2P Compliance—To legally send marketing texts, you must register your business and number. Look for providers with built-in registration tools to ensure carrier approval and high message delivery rates.
• CRM Sync & Integration—Connecting your texting with your CRM ensures every conversation becomes part of the customer record, helping agents track and streamline interactions across the buying, selling, or leasing process.
• Drip Campaigns—Drip campaigns allow agents to schedule timed sequences for new listings, price drops, and open-house reminders, reducing manual labor. These automated campaigns trigger after a certain action is taken or time has passed, slowly “dripping” information to build relationships, educate users, or make a sale.
• Two-Way Messaging—Two-way communication is crucial for real estate as conversations are often continuous and require fast responses. Platforms with two-way messaging make it easy to ask and answer questions, confirm appointments, and keep conversations going without switching between communication tools.
• Mass Texting—Look for providers that offer fast, reliable, and easy-to-manage mass texting capabilities that can be segmented, personalized, and scheduled.
• MMS Support—Multimedia messaging support allows you to share high-resolution property photos, floor plans, and virtual tour links directly in the text thread.
• SMS Automation—Find platforms that can automate texting, ensuring new inquiries are answered fast, appointment reminders are sent, and contacts stay engaged.
• Keywords & Triggers—Keywords (e.g., SAVE, JOIN, or DEAL) and triggers (customer actions) activate an automatic reply, enroll contacts on the text list, deliver a special offer, and more. Look for platforms that offer customizable keywords and triggers to automate and streamline your workflow.
• Contact Segmentation—Dividing contacts into smaller groups based on shared traits, actions, or preferences like buyer, seller, or investor ensures targeted messaging. Make sure your chosen provider supports contact segmentation for personalized outreach.
• Team Collaboration Tools—Look for platforms that offer essential collaboration tools to keep your team aligned, including shared inboxes, user permissions, internal notes, and conversation assignments.
• Reporting and Analytics—Data and insights on your messages and campaigns help you see what’s working and what needs improvement. Look for providers that offer reporting and analytics, tracking data like delivery rates, responses, engagement, and campaign performance.

Benefits of Text Message Marketing for Real Estate

Using text messaging for marketing purposes offers many benefits for real estate. SMS marketing helps build trust by delivering relevant information exactly when clients need it most. Additionally, it is often more cost-effective than other forms of marketing.

Key benefits of text message marketing for real estate:

• Increases response times
• Avoids spam filters
• Higher open rates
• Instant deliverability
• Customizes messages
• Faster lead generation and conversion
• Improves follow-up consistency
• Supports other marketing channels
• Boosts customer engagement
• Streamlines workflows

Overall, SMS marketing for real estate professionals is a fast, cost-effective, and direct way to nurture leads, announce new listings, confirm showings, and share instant updates with contacts in a personalized, timely manner.

Average Cost of Real Estate Text Message Marketing

The average cost of real estate text message marketing software ranges from $25 to over $500 per month for standard software and credit bundles. However, high-volume or enterprise systems can cost between $1,000 and more than $3,000 per month. Some providers offer pay-as-you-go pricing instead of charging a flat monthly fee for a set number of texting credits. This means you pay only for what you need each month, making costs variable. Standard per-message rates run from $0.01 to $0.05, depending on the message type (SMS vs MMS) and the provider.

For example, EZ Texting pricing starts at just $20 a month for 500 credits when you pay annually. If you pay monthly, that price increases to just $25 a month. Its highest tier costs $3,000 per month, but includes 200k monthly credits and supports more than 50,000 contacts. DialMyCalls, on the other hand, charges $9.99/month for 150 credits but offers a pay-as-you-go option starting at $15/month. Textedly offers a plan with 50 free monthly messages, with charges starting at $29/month for 500 messages.

Text Message Marketing for Real Estate FAQs

Can SMS marketing replace my real estate CRM or email tools?

No, SMS marketing is not a replacement for your real estate CRM or email tools. This is because SMS software lacks the deep data storage, long-form content capability, and pipeline tracking a real estate business requires. SMS marketing is best when integrated with these tools.

Why is texting important in real estate?

Texting is important for real estate businesses because it offers higher open rates and faster response times. Because texting is the preferred form of communication for most people, real estate professionals can use SMS marketing to better engage contacts.

What are the best practices for SMS marketing?

To ensure your SMS marketing is the most effective, start by getting explicit legal consent, then keep messages short, personalize them by segment, and conclude with a clear call to action. It’s also important to only send messages during the day (for the recipient) and limit marketing texts to four to six times a month.

How We Chose the Best Text Message Marketing for Real Estate

B2B Reviews curated a list of 30 text message marketing software providers for car dealerships and analyzed 14 vendors with significant online presence to narrow our focus. From there, we identified 5 companies that stood out for their features, pricing transparency, brand reputation, and customer support.

We rated each real estate text message marketing company on a scale of 1 (poor) to 5 (excellent) across the following criteria, each worth 25% of our total score:

• Variety of features: B2B Reviews looked for providers that offered features vital to the real estate industry, including drip campaigns, two-way communication, MMS support, contact segmentation, and CRM integration. Companies that offered these and more scored higher.
• Pricing and transparency: We looked at pricing plans and considered how they compared to the industry standard. We also considered how easy it was to find and understand the information.
• Onboarding and support: Companies that offered multiple forms of support and onboarding tools earned more points.
• Brand reputation: Our team gathered customer review data from multiple third-party review sites to see how users felt about the platforms. Better ratings led to higher scores.