What is ImpulseUp?
ImpulseUp is a performance management platform that handles the full evaluation cycle, from building the questionnaire to delivering feedback and tracking the development plan that follows. HR teams configure a cycle in the platform, choose the evaluation model, and employees complete their assessments through a link that works on a phone, tablet, or desktop without a login barrier for reviewers.
The evaluation module covers 90-, 180-, and 360-degree reviews, plus consensus reviews and assessments that pull in customers. Templates are fully customizable: HR can adjust rating scales, show specific competencies by role, department, or reviewer type, and set weights, scoring rules, and visibility parameters for each audience. A reviewer nomination workflow lets employees and managers propose who evaluates whom, with approval steps before the cycle opens.
Once a cycle is running, administrators track completion in real time and can chase down missing responses before the window closes. Results feed a customizable individual report, an adjustable nine-box matrix, and analytics that compare one cycle against previous ones, so HR can show movement rather than a single snapshot. Calibration tools let leaders align scores across teams before results are published.
ImpulseUp layers its AI, IAP, across the platform to generate insights from evaluation data and help managers write clearer feedback. The Perfil 360º view consolidates everything known about an employee — evaluation results, goals, feedback history, development actions — into a single profile.
Around the evaluation core, ImpulseUp sells four other modules. Metas covers goals and OKRs with individual, team, and company-level targets, automatic cascading, configurable calculation rules, and integration back into performance scores. Pesquisa handles climate and engagement surveys, pulse checks, and eNPS, distributed by email, Slack, SMS, or WhatsApp, with heat-map analytics and post-survey action plans. Learning provides development tracks, course uploads, quizzes, certificates, and a ready-made course catalog. Remuneração Variável automates bonus and commission calculations tied to goals and performance results.
Every plan includes the platform-wide tools: individual reports, PDIs, continuous feedback, 1:1 meeting records, actions and initiatives tracking, org charts, engagement campaigns, gamification, an admin dashboard, and granular permissioning.
Is ImpulseUp legit?
ImpulseUp is a legitimate SaaS company operating as ImpulseUp Tecnologia LTDA. The founders began developing the product in 2017 after seeing how slowly and clumsily most companies ran employee evaluations, and launched ImpulseUp in 2018. The company landed its first client within a week and reached roughly 50 clients in its first six months, opening its headquarters in Brasília that same year.
Growth followed steadily: 200 clients by 2019, the OKR and goals module in 2020, and more than 320 companies by 2021. In 2024, ImpulseUp added its Learning and variable compensation modules along with the iap AI engine, and in 2025, it launched Perfil 360º and gamification.
Today, the company reports more than 500 client companies, over 400,000 users touched by the platform, 42,000-plus evaluations created, 500,000-plus goals, and 17,000-plus surveys, with a team of more than 90 employees spread across Brazil. Client references come from recognizable Brazilian companies including GS Inima Brasil, The Fini Company, Rede Supermercados Pague Menos, and Grupo IRKO. Review volume on third-party sites is modest but consistently positive, with particular praise for the hands-on account team.
How much does ImpulseUp cost?
ImpulseUp does not publish per-seat pricing. Buyers assemble a plan from the modules they need and get a quote from a sales consultant. However, they do offer a 14-day free trial to test their platform.
- Starting price:
- Custom quote
- Free trial:
- 14 days
- Free version:
- Not available
What’s included in every ImpulseUp plan?
Regardless of which modules you buy, every ImpulseUp plan includes individual reports, individual development plans, continuous feedback, 1:1 meeting tools, progress tracking, the iap AI assistant, the Perfil 360º employee view, org charts, engagement campaigns, gamification, an admin dashboard, and role-based permissioning. Each client is also assigned a performance management consultant who works through the project proactively, from design to rollout.
Which features does ImpulseUp offer?
| 360 Feedback Software Features | |
|---|---|
| Performance Tracking | |
| Feedback & Communication | |
| Reporting & Analytics | |
| Customization & User Management | |
| Integration & Automation | |
Other notable ImpulseUp features
- Individual development plans (PDI)
- Continuous feedback and feedback requests
- 1:1 meeting management
- Goals, OKRs, and automatic cascading
- Climate, engagement, pulse, and eNPS surveys
- Learning tracks, course library, and certificates
- Variable compensation and bonus automation
- Perfil 360º employee profile
- Org chart
- Gamification and engagement campaigns
- People analytics dashboards
- HR system integrations and API access
- Real-time cycle tracking
- AI-generated insights and feedback drafts
What types of support does ImpulseUp offer?
| Data Migration | |
| 1-on-1 Live Training | |
| Self-Guided Online Training | |
| Knowledge Base | |
| FAQs/Forum | |
| Email Support | |
| Live Chat | |
| Phone Support |
ImpulseUp user review highlights
We analyzed 30 user reviews about ImpulseUp from three third-party review websites to provide this summary.
Users generally praise ImpulseUp for its intuitive interface, flexible features, and personalized customer support. Reviewers say the platform is easy for employees and administrators to use and supports a range of HR processes, including performance evaluations, surveys, eNPS, Individual Development Plans and Nine Box assessments. Several users also highlight the company’s close relationship with customers, describing the support team as responsive and open to feedback and suggestions. Some reviewers say this partnership has helped them implement new processes and improve their approach to employee development and people management.
Some users do point to areas where ImpulseUp could improve. The most common criticism involves data analysis and reporting, with reviewers saying some reports could offer more customization and that people analytics could be more accessible to managers. Others mention that certain workflows and navigation could be more intuitive, particularly for less frequent users. One reviewer also noted that some platform instability had occurred, although they said the support and product teams handled those issues collaboratively. Overall, the ImpulseUp reviews emphasize the platform’s usability and support while identifying reporting, analytics and some workflow features as areas for continued development.
- Ease of Setup: Users report that ImpulseUp provides close support during implementation and helps companies set up new HR processes. Several reviewers specifically praised the team’s involvement during implementation and annual evaluation cycles.
- Ease of Use: Reviewers consistently describe the platform as intuitive, user-friendly and easy to navigate. Users also say the platform provides a pleasant experience for employees while giving administrators flexibility to customize processes.
- Features: Users praise ImpulseUp’s performance evaluations, Individual Development Plans, Nine Box, surveys, eNPS, feedback tools and reporting capabilities. Reviewers particularly value the ability to connect multiple HR processes and use data to support employee development and management decisions. Some users would like more people analytics and reporting customization.
- Quality of Support: Customer support is one of the most frequently praised aspects of ImpulseUp. Reviewers describe the team as responsive, attentive, proactive and collaborative, with several noting that the support team helped with both implementation and ongoing improvements.
- Value for Money: Verified user reviews are generally positive about the platform’s value, although this is the most mixed area. Several users rated value for money at 4 out of 5, while others gave it 5 out of 5. One reviewer described the platform as comprehensive but noted that its cost was high.
ImpulseUp contact information
- Parent Company:
- ImpulseUp
- Headquarters:
- Brasília, Federal District, Brazil
- Year Founded:
- 2017
- Website:
- ImpulseUp.com/
- LinkedIn:
- linkedin.com/company/ImpulseUp/home/
- Facebook:
- facebook.com/ImpulseUpoficial/
- Instagram:
- instagram.com/ImpulseUpoficial/
- YouTube:
- youtube.com/@ImpulseUp4000