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Updated December 19, 2023

Nationwide is a well-established player in the insurance industry. In business for nearly a century, with a catchy jingle, “Nationwide is on your side,” attached to it, it’s a commonly-recognized brand. Nationwide provides a plethora of insurance options for individuals and businesses of all sizes. It makes our list because it has a flexible general liability option that will appeal to small businesses and many niche options for those needing something different.


  • Very strong financial strength rating
  • 24/7 support available
  • The most policies offered
  • Most diversified policy offerings
  • Easy-to-use online tools identify policy needs

  • Instant coverage not available
  • Pricing details are less transparent
  • Not available in all 50 states
Nationwide logo
Best for general liability

What is Nationwide?

“Nationwide is on your side,” as the slogan goes, and that certainly seems to be the case. Nationwide is one of the nation’s largest insurance and financial companies. Backed by one of the strongest financial ratings we found, Nationwide also offers the most extensive selection of business insurance we reviewed.

The company provides typical business insurance coverage, such as general liability and BOP, and offers unique coverage for niche and specialty companies – especially those in the service industry. Regarding general liability coverage, we found Nationwide to be very flexible, offering enhancements that small businesses can add to their plan to bolster their coverage without breaking the bank.

Nationwide serves small businesses but also mid to large companies too. It also offers auto, home, and personal insurance. With Nationwide, you can get all your personal and business coverage from one place.

nationwide ways to file claims screenshot

Multiple ways to file a claim with Nationwide. Source: Nationwide website.

Nationwide small business insurance pricing is not readily available, making it hard to compare prices with other small business insurance providers. You must go through an online process or call to receive a quote. If you want to purchase a plan, it must be done over the phone or through an agent. Other tiny inconveniences – you won’t get instant coverage, and getting a certificate of insurance (COI) is a little unclear. However, for current customers, you can receive customer assistance 24/7, and users report that the claims process is convenient and quick.

Is Nationwide legit?

Nationwide is one of the largest and most widely-known insurance providers offering coverage in most states. It provides business insurance for all sizes of companies, as well as home, auto, and personal insurance. In business since 1926, the company has developed an extensive suite of insurance policies ranging from typical small business policies to those for more niche and specialty companies. The company carries an A+ financial strength rating from A.M. Best Ratings, indicating a strong financial backing and the history and ability to pay large claims.

How much does Nationwide cost?

Our extensive research showed that Nationwide small business insurance pricing was unavailable. This is because Nationwide has many plans that serve various businesses. The general liability plan is very flexible and allows companies to customize the plan by selecting enhancements or add-ons that keep costs down for small businesses and get them more coverage beyond general liability. Providing pricing details is not possible for such customizable plans.

Additional Coverage Options:

  • General liability
  • Product liability
  • Professional liability
  • Commercial property
  • BOP
  • Business income
  • Commercial auto
  • Cyber liability
  • Workers compensation
  • Crime
  • Errors and omissions
  • Employment practices liability
  • Farm and ranch
  • Equipment breakdown
  • Umbrella insurance
  • Inland marine
  • Assounts receivable
  • Builder’s risk

Which features does Nationwide offer?

Small Business Insurance Features
Instant quote and coverage: you can receive an instant quote online, but must call or work with an agent to purchase a policy
COI: the steps to obtain a certificate of insurance are unclear
Customizations: Nationwide offers enhancements to the general liability plan that allow small businesses to add-on coverage they need for a lower cost
Financial strength: recieves an A+ rating from A.M. Best Rating
Claim process: file a claim online, over the phone, or through your agent

Other notable Nationwide features

  • Specialty coverage available for small niche industries and businesses
  • Employee benefits
  • Personal coverage available

Nationwide Customer Support

Nationwide Phone Number (new customers) 1-888-490-1549
Nationwide Phone Number (existing customers) 1-800-421-3535
Customer Support Email Online form
FAQs Available
Knowledge Base/td> Available

Nationwide user review highlights

We analyzed 57 user reviews about Nationwide from two third-party review websites to provide this summary.

Like the category as a whole, Nationwide doesn’t get many user reviews, and of the reviews posted, the majority are regarding personal and home insurance, not small business insurance. Despite the limited reviews, we could still get a good understanding of the company’s reputation. It turns out it is very mixed.

Many Nationwide reviews report dissatisfaction with the user interface, stating that while you can pay your bill online, you can’t do much else. Nationwide customer service gets mixed reviews at best, with some customers saying the representatives are rude and not knowledgeable.

Every story has two sides, and of the positive reviews we read, Nationwide garners many compliments on an easy-to-use, straightforward claims process. It’s reported to be quick and painless. Another top comment we read is that the price is very good for what you get – especially compared to competitor pricing. Finally, some customers have had a good experience with Nationwide customer service, saying the representatives are kind, professional, and provide quick, straightforward answers.

  • Ease of Setup – customers don’t like that they are often quoted one price but then billed for a higher amount.
  • Ease of Use – some reviewers complain that the user interface is outdated and doesn’t provide much account information. However, others appreciate the quick and easy claims process.
  • Features – Nationwide reviews indicate that the claims process is very straightforward, while others find the different types of policies offered very appealing.
  • Quality of Support – customer service gets mixed reviews. Some customers say the representatives are rude and not helpful, while others report that they are professional and very knowledgeable about their product and the insurance industry as a whole.
  • Value for Money – most users agree that Nationwide provides a good value for the money. Users seem impressed with the price compared to competitors – especially for the extensive range of policies that Nationwide offers.

Nationwide Contact Information

Parent Company:
Columbus, OH
Year Founded:

Nationwide alternatives

Software Starting Price B2B Reviews Score
Nationwide Request a quote 4.5
The Hartford $88 / month 4.5
Hiscox Insurance $30 / month 4.5

Nationwide Reviews

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