Best e-Commerce SMS Marketing

e-Commerce SMS Marketing Reviews

To identify the best e-commerce SMS marketing software, we evaluated each platform using five major metrics: bulk SMS messaging, two-way text messaging, SMS automation and scheduling, customer segmentation and personalization, and campaign reporting and analytics.

EZ Texting – Best Overall e-Commerce SMS Marketing Platform

EZ Texting is an adaptable SMS marketing system that assists campaign creation, customer engagement, and the automation of text communication processes for e-commerce businesses. The system enables brands to send mass messages, develop targeted campaigns, manage subscriber lists, and measure campaign performance using built-in reporting features. The system also supports MMS messages, campaign scheduling, contact segmentation, and integration with popular business systems, making EZ Texting an easy SMS marketing platform for e-commerce businesses. Businesses can use these campaigns to promote flash sales, limited-time offers, and special promotions while tracking metrics such as open rate, click-through rate (CTR), conversion rates, and ROI.

EZ Texting calendar dashboard.

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EZ Texting features

• Bulk SMS Messaging: Send promotional campaigns, discount offers, product announcements, seasonal promotions, and customer updates to large subscriber lists. Businesses can include a clear call to action (CTA) to encourage customers to shop, redeem offers, or visit product pages.
• Two-Way Text Messaging: Respond directly to SMS campaigns, allowing businesses to answer questions, provide support, collect feedback, and create personalized conversations.
• SMS Automation & Scheduling: Schedule campaigns in advance and automate recurring promotions, welcome messages, reminders, and customer communications. Businesses can create a welcome series to introduce new subscribers to their brand and encourage engagement.
• Customer Segmentation & Personalization: Organize contacts into groups and segments to enable more relevant messages based on customer information and preferences.
• Campaign Reporting & Analytics: Provides campaign insights, including delivery rates, engagement metrics, subscriber activity, and overall campaign performance.

How EZ Texting pricing works

EZ Texting offers monthly subscription plans based on messaging volume and contact requirements. Businesses can test the platform with a free trial before selecting a plan. They offer either monthly or annual pricing and a 14-day free trial. Monthly pricing includes:

• Launch: Starting at $25/month (up to 500 contacts)
• Boost: Starting at $75/month (500–2,000 contacts)
• Scale: Starting at $125/month (2,000–50,000 contacts)
• Enterprise: Starting at $3,000/month (50,000+ contacts)

What markets does EZ Texting serve?

EZ Texting works well for e-commerce businesses, retailers, restaurants, service providers, franchises, and small businesses that want an easy-to-use SMS marketing platform for customer engagement and promotions.

Read our full EZ Texting review

Postscript – Best for Shopify e-Commerce Brands

Postscript is a platform that focuses on SMS marketing for online retail platforms. It is a specialized tool for building SMS subscriber lists, developing automated customer-journey campaigns, recovering from cart abandonment, promoting products, and increasing repeat sales. With its capabilities in segmentation, conversational messaging, and e-commerce integrations, Postscript allows brands to create personalized SMS experiences for their customers. The platform can also help brands improve brand loyalty through personalized messaging strategies, including upsell and cross-sell campaigns based on shopper behavior.

Postscript dashboard.

Postscript features

• Bulk SMS Messaging: Send promotional campaigns, product launches, sales announcements, and exclusive offers to subscriber lists.
• Two-Way Text Messaging: Reply directly to messages, allowing brands to provide customer support, answer product questions, and build relationships through conversations.
• SMS Automation & Scheduling: Supports automated workflows for abandoned carts, welcome campaigns, post-purchase follow-ups, product recommendations, and customer retention. Businesses can also create automated back-in-stock alerts and personalized campaigns that encourage repeat purchases.
• Customer Segmentation & Personalization: Segment customers based on purchase history, browsing activity, subscriber behavior, and Shopify customer data to create personalized campaigns. These insights allow brands to deliver more relevant offers and improve engagement rates.
• Campaign Reporting & Analytics: Track campaign performance through metrics such as clicks, conversions, revenue attribution, subscriber growth, and engagement. Businesses can monitor conversion rates, CTR, and ROI to determine campaign effectiveness.

How Postscript pricing works

Postscript offers subscription plans based on messaging volume, subscriber count, and platform features. Pricing is customized based on business needs. They also offer a 30-day free trial to test the platform.

• Starter: Starting at $0/month with a $49 monthly minimum spend
• Growth: Starting at $100/month
• Professional: Starting at $500/month
• Enterprise: Available by quote

What markets does Postscript serve?

Postscript is designed for ecommerce businesses, Shopify stores, direct-to-consumer brands, online retailers, and businesses that want to use SMS marketing to increase conversions and customer loyalty.

Omnisend – Best Omnichannel e-Commerce SMS Marketing Platform

Omnisend is an e-commerce marketing platform that integrates SMS, email, automation, and customer segmentation into a single platform. Omnisend enables online retailers to run personalized campaigns across various channels and uses customer data to increase engagement and conversions. Since Omnisend offers preset workflows, e-commerce integration, and audience targeting, it is a good choice for any business looking to integrate SMS marketing. The platform also supports permission-based messaging strategies that help businesses communicate with customers who have opted in to receive marketing texts.

Omnisend pre-built segments.

Omnisend features

• Bulk SMS Messaging: Send promotional campaigns, discount codes, product announcements, and sales updates to customers via SMS. Businesses can use these campaigns to promote flash sales, new products, and limited-time offers.
• Two-Way Text Messaging: Allows businesses to communicate with customers through SMS replies, helping brands answer questions and improve customer engagement.
• SMS Automation & Scheduling: Create automated workflows for abandoned carts, welcome messages, order follow-ups, customer reactivation, and promotional campaigns.
• Customer Segmentation & Personalization: Enables businesses to segment audiences by customer profiles, purchase history, shopping behavior, and engagement data to create personalized campaigns.
• Campaign Reporting & Analytics: Provides reporting tools that measure campaign performance, including clicks, conversions, revenue attribution, and customer engagement. Metrics such as open rate, click-through rate, and ROI help businesses evaluate campaign success.

How Omnisend pricing works

Omnisend offers plans based on contact lists, messaging volume, and marketing features. Businesses can start with a free plan and upgrade as their audience grows.

• Free: $0
• Standard (0–500 contacts): Starting at $16/month
• Standard (501–1,000 contacts): Starting at $20/month
• Standard (1,001–1,500 contacts): Starting at $25/month
• Pro: Starting at $59/month

What markets does Omnisend serve?

Omnisend is designed for ecommerce businesses, online retailers, Shopify stores, direct-to-consumer brands, and companies looking to combine SMS and email marketing into a single customer engagement platform.

Braze – Best Enterprise e-Commerce Customer Engagement Platform

Braze is an enterprise-level customer engagement platform that enables e-commerce companies to create customized marketing campaigns using text messages, emails, mobile push notifications, and other communications. This platform uses real-time data from the customer database and automation tools to help large brands build complex customer journeys. Although Braze offers great opportunities for sending SMS campaigns, it is best suited to larger e-commerce enterprises. Its advanced integrations and API capabilities allow businesses to connect customer data from different systems, including CRM platforms, to create personalized messaging experiences.

Braze templates page.

Braze features

• Bulk SMS Messaging: Send targeted SMS campaigns, promotional offers, product updates, and customer communications at scale.
• Two-Way Text Messaging: Supports conversational messaging, allowing brands to engage customers via SMS and respond to customer activity.
• SMS Automation & Scheduling: Create automated messaging journeys triggered by customer actions, preferences, engagement patterns, and lifecycle events. Businesses can use automation for transactional messages, promotional campaigns, and customer retention efforts.
• Customer Segmentation & Personalization: Uses customer profiles, behavioral data, and real-time insights to help businesses create highly personalized SMS campaigns.
• Campaign Reporting & Analytics: Provides advanced reporting tools that measure campaign performance, customer engagement, conversions, and overall marketing effectiveness.

How Braze pricing works

Braze uses custom pricing based on business size, customer engagement needs, messaging volume, selected features, and implementation requirements. Pricing is available through a custom quote. However, they offer a 14-day free trial.

What markets does Braze serve?

Braze is best suited for enterprise ecommerce brands, retailers, marketplaces, subscription businesses, and organizations that require sophisticated customer engagement across multiple channels.

Slicktext – Best Affordable e-Commerce SMS Marketing Solution

SlickText is an SMS marketing system that offers bulk messaging tools for ecommerce businesses needing customer engagement, automation, and campaign management. It has a simple user interface that makes it easy for small online businesses to use basic SMS marketing features without complicated enterprise systems. The system supports contact management, text scheduling, keyword campaigns, and audience segmentation, making it suitable for businesses to use in SMS retention programs. Businesses can also use sign-up forms to collect subscribers and build permission-based marketing lists.

SlickText campaign segments.

SlickText features

• Bulk SMS Messaging: Send promotional messages, discount offers, product announcements, and customer updates to subscriber lists.
• Two-Way Text Messaging: Reply to messages, allowing businesses to answer questions, collect feedback, and communicate directly with shoppers.
• SMS Automation & Scheduling: Allows businesses to schedule campaigns and automate recurring promotions, welcome messages, and customer communications.
• Customer Segmentation & Personalization: Segment contacts and personalize messages using customer details, tags, and subscriber information.
• Campaign Reporting & Analytics: Provides campaign reporting tools to track delivery rates, engagement, subscriber growth, and campaign results.

How SlickText pricing works

SlickText offers multiple pricing tiers based on monthly message volume. Businesses can start with a 14-day free trial before selecting a plan.

• 500 credits: Starting at $29/month
• 1,000 credits: Starting at $49/month
• 2,000 credits: Starting at $79/month
• 3,500 credits: Starting at $129/month
• 5,000 credits: Starting at $169/month

What markets does SlickText serve?

SlickText works well for ecommerce businesses, retailers, small online stores, restaurants, fitness businesses, service providers, and organizations looking for affordable SMS marketing tools.

Compare the Best e-Commerce SMS Marketing Software Side-by-Side

What Is e-Commerce SMS Marketing?

e-Commerce SMS marketing is mobile marketing that enables online firms to send text messages to their customers. Companies use SMS campaigns to send promotions, product announcements, discount codes, order updates, abandoned cart alerts, and customer engagement messages. The major difference between e-commerce SMS marketing and other forms of marketing is that it allows companies to contact their customers directly via mobile phones. Businesses must comply with SMS regulations, including the Telephone Consumer Protection Act (TCPA) and 10DLC registration, when sending marketing messages.

What Are the Best Practices for Increasing Engagement with e-Commerce SMS Marketing?

The best practices for enhancing customer engagement via e-commerce SMS marketing include sending relevant, personalized messages; segmenting customers by their likes and behavior; and avoiding too many SMS messages that might cause unsubscribing from the list. Businesses should use SMS to deliver instant value by offering exclusive discounts, product information, delivery reminders, availability notifications, and personalized recommendations. The timing of such messages is crucial as well, since they should coincide with when customers are most active. Brands should also use a strong call to action (CTA), monitor opt-out rates, and test messaging strategies to improve engagement rates over time.

What Are the Benefits of Using SMS Marketing for e-Commerce Businesses?

SMS marketing offers e-commerce companies an easy, efficient way to reach, engage, and drive sales. Since most text messages are read instantly, companies can use SMS marketing campaigns to advertise their products, offer special discounts, recover abandoned shopping carts, alert customers to new arrivals, and even encourage repeat business. Also, SMS marketing enables companies to offer personalized experiences for customers through segmentation and automation based on customer buying behavior and history. By improving customer engagement and encouraging repeat purchases, SMS marketing can help businesses increase brand loyalty and generate higher ROI.

How Much Does e-Commerce SMS Marketing Cost?

The price of the e-commerce SMS marketing service will depend on the company you choose to work with, the volume of your messages, the number of contacts you have, as well as the additional features that come with your subscription. Generally, basic SMS marketing software costs about $20–$50 per month, while more sophisticated e-commerce solutions with automation and analytics features can cost $100 or more per month. The pricing scheme for enterprise software, aimed at larger customers, is usually customized according to their specific requirements.

e-Commerce SMS Marketing FAQs

What is SMS marketing?

SMS marketing is a digital marketing strategy that allows businesses to send promotional messages, updates, offers, and notifications directly to customers through text messages. Businesses use SMS marketing to engage customers, promote products, share discounts, send reminders, and build stronger relationships through direct mobile communication.

What is SMS in e-commerce?

SMS in e-commerce refers to the use of text messaging to communicate with online shoppers throughout the buying journey. e-Commerce businesses use SMS to send promotional offers, order updates, abandoned cart reminders, product announcements, shipping notifications, and personalized recommendations to increase engagement and drive sales.

Can I use my Shopify account with SMS?

Yes, you can use your Shopify account with SMS marketing through platforms that integrate with Shopify. These integrations allow e-commerce businesses to sync customer data, send automated messages, recover abandoned carts, promote products, and create personalized SMS campaigns based on shopper behavior. Popular Shopify-compatible SMS marketing platforms include Postscript, Omnisend, and other e-commerce messaging solutions.

How can an SMS automation platform for e-commerce help brands scale with text messaging?

An SMS automation platform for e-commerce helps brands scale text messaging by automating customer communications, segmenting audiences, and delivering personalized messages based on shopper behavior. These platforms allow businesses to send campaigns, abandoned-cart reminders, product updates, and promotional offers to large customer lists while reducing manual effort. With analytics and automation tools, brands can improve engagement, increase conversions, and maintain consistent communication as their customer base grows.

How do you keep the customer posted on loyalty programs?

Businesses can keep customers updated on loyalty programs through SMS messages that share rewards balances, exclusive offers, points updates, member benefits, and special promotions. SMS marketing platforms can automate loyalty notifications based on customer activity, such as earning rewards, reaching a new tier, or receiving a personalized discount, helping encourage repeat purchases and long-term engagement.

How We Chose the Best e-Commerce SMS Marketing

The best e-commerce SMS marketing platforms were selected through a standardized review of leading SMS marketing services, e-commerce communication tools, and customer engagement solutions. We evaluated each platform across four equally weighted categories.

• Features and Functionality: Each e-commerce SMS marketing platform was assessed for its suitability in meeting key marketing needs, including mass and two-way text messaging, SMS marketing automation, message segmentation and personalization, and tracking and analyzing campaign performance. The best ecommerce SMS marketing solutions were considered those that provide tools for sending, automating, targeting, and analyzing campaigns to boost customer conversions and engagement. We also considered integrations, compliance features such as TCPA support, and tools that enable businesses to connect SMS campaigns to CRM systems via APIs.
• Pricing and Fees: We compared the pricing plans offered by each ecommerce SMS marketing provider, including monthly subscription costs, message-sending fees, maximum supported contacts, available plans, and any extra charges.
• Ease of Use and Support: We evaluated the setup process, dashboard ease of use, campaign creation, automation, integration, and customer service offered by the platforms. Platforms with an easy-to-navigate interface, onboarding assistance, and email, live chat, knowledge base, and training services performed better.
• Reliability and Reputation: The customer feedback, industry reputation, reliability, security features, and user experience were all factored into the analysis. Those ecommerce SMS marketing platforms that delivered reliable performance, high levels of customer satisfaction, and helped companies handle customer communication effectively ranked highly.