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AppFolio

Review by SAMANTHA WARREN
Updated March 11, 2026

AppFolio is cloud-based property management software that helps residential and commercial landlords and community associations track their properties, residents, and finances. It offers a robust range of features, including online payments, maintenance requests, and lease tracking.

Pros

  • Dedicated support through onboarding
  • Instant texts can be sent through portals
  • Excellent customer reviews
  • Allows centralized communication
  • Automated AP that helps with time-consuming tasks
Cons

  • No free trial
  • Not for portfolios with less than 50 units
AppFolio logo
Best for 50+ units
4.5
Features
5
Pricing
4
Support
5
Reputation
4

What is AppFolio?

AppFolio is cloud-based property management software that enables landlords, property managers, and community association managers to save time and money by automating many of the tedious tasks associated with property and community association management. A minimum portfolio size of 50 units is required for implementation, and onboarding fees are based on portfolio size.

appfolio homepage screenshot

AppFolio is designed for residential and commercial properties as well as community associations. Source: AppFolio website

AppFolio offers two separate apps that are available for both iOS and Android:

  • AppFolio Property Manager: used by property managers for managing AppFolio units on mobile devices
  • Online Portal by AppFolio: used by tenants for paying rent and submitting maintenance requests

Best for residential and mixed portfolios

doorloop logo

Doorloop

  • Dedicated migration team imports existing data
  • Open API allows endless integrations
  • Free trial + 30-day money-back guarantee

Book a Demo Today Visit Doorloop’s Website

AppFolio’s maintenance request feature enables landlords and property managers to easily create and track work orders online. Users can communicate directly with residents and homeowners within the dashboard. Teams can also leverage the platform to create seamless maintenance workflows that move requests down the pipeline automatically.

appfolio online maintenance workflows screenshot

AppFolio’s online maintenance workflows make it easy to track work orders and communicate progress with residents. Source: AppFolio website

The software also includes a lease management module that allows users to keep track of leases, rent payments, and other important information. All that is needed is an AppFolio property management login and a plan that fits your needs.

AppFolio offers a wide range of services for both residential and commercial property management, including:

  • Rent collection
  • Lease administration
  • Maintenance and repair
  • Accounting and financial reporting
  • Evictions and lease terminations
  • Marketing and leasing

AppFolio offers different pricing plans depending on whether you’re looking for property management or investment management. The Property Manager category can be filtered by market, including Residential, Community Associations, and Commercial. Within these markets, Appfolio offers three plans: Core, Plus, and Max. All plans are custom priced and have a minimum spend and unit count.

Key features provided in these plans include accounting & reports, end-to-end marketing & leasing, work order management, integrated communication, purchase orders & inventory tracking, inspections & unit turns, standard support, and more.

For the Investment Manager category, you can choose between the Core and Premier plans, both of which offer investor CRM, fundraising workflows, financials, asset & pipeline tracking, bank-grade security, and more. The Core plan starts at $650 per month, and the Premier plan offer custom pricing.

Best free property management app

innago logo

Innago

  • Free to use
  • Excellent user reviews
  • Screenings and background checks

Get Started for Free Visit Innago’s Website

With more than 17,000 customers, AppFolio property management has a proven track record of success in managing properties. It’s a great option if you’re looking for a one-stop-shop property management company that can handle everything for you.

How much does AppFolio cost?

AppFolio plans are based on custom pricing.

Starting price:
Custom
Free trial:
Not Available
Free version:
Not Available
AppFolio Pricing & Plans
Core Plus Max
Get a Quote Get a Quote Get a Quote
Minimum spend & portfolio size of 50 units required. Minimum spend and units apply. Minimum spend and units apply.

What’s included in every AppFolio plan? AppFolio plans include robust accounting and reporting, built-in virtual marketing and leasing tools, resident and owner management, online maintenance, a fully mobile experience, continuous software updates, live chat support, and calls by appointment.

Which features does AppFolio offer?

Property Management Software Features
Online lease tracking & tenant screening
Tenant & Owner portals
Full accounting capabilities
Custom property websites & online listings
Online maintenance request tracking

Best free property management tools

turbotenant logo

TurboTenant

  • Unlimited properties
  • Average of 28 leads generated per listing
  • Robust free plan

Get Started for Free Visit TurboTenant’s Website

Other notable AppFolio features

  • AppFolio tenant portal
  • Document management
  • Surveys
  • Performance insights
  • Online payments
  • Real-time flexible reporting
  • Mobile inspections
  • Audit logs
  • Customizable workflows
  • Vacancy dashboard
  • Premium leads
  • Professional websites

What types of support does AppFolio offer?

Data Migration
1-on-1 Live Training
Self-Guided Online Training
Knowledge Base
FAQs/Forum
Email Support
Live Chat
Phone Support

AppFolio user review highlights

We analyzed 2,498 user reviews about AppFolio from five third-party review websites to provide this summary.

Critical reviews of AppFolio pointed to the fluctuating quality of customer support over the years. Although reviewers acknowledged the platform itself was user-friendly, they cited negative experiences with the support team. Other critical reviewers expressed concerns about the value for money. They said the platform offered a robust suite of features, but users with smaller portfolios don’t need every feature AppFolio provides. Many reviewers with small or medium-sized companies said AppFolio was an expensive option.

On the other hand, reviewers with positive feedback praised the simple setup process, ease of use, and variety of features AppFolio offers. Some reviewers said they received great customer support, citing the friendliness of the team and the ease of the onboarding process. Reviewers also praised the tutorials AppFolio offers to help new users learn how to use the platform.

  • Ease of Setup – Reviewers mentioned that the setup process was easy. Although AppFolio offers setup tutorials, most people shared that the traning was unnecessary because they could figure out the setup themselves.
  • Ease of Use – Most AppFolio reviewers were impressed with the ease of use overall, while some thought certain tasks took too many clicks to complete. Overall, people enjoyed the ease of use of this program.
  • Features – Some AppFolio customers mentioned wanting more features for maintenance requests, but overall seem content with the extensive features offered in the AppFolio portal.
  • Quality of Support – AppFolio customer service received a wide variety of feedback. Some people complained about a decline in customer support over the years and were unhappy about it. On the other hand, many reviewers were impressed with the vast customer support options offered and were happy with the customer service they received.
  • Value for Money – Although the platform offers extensive features, many users thought the cost was too high. One reviewer said the large suite of features was more than she needed for a medium-sized company with 750 units. Many reviewers expressed that AppFolio is good for large portfolios because they can make adequate use of the features and services.

AppFolio Contact Information

Parent Company:
AppFolio, Inc.
Headquarters:
Santa Barbara, California
Year Founded:
2006
Website:
appfolio.com
Facebook:
facebook.com/AppFolio
Twitter:
twitter.com/appfolio
LinkedIn:
linkedin.com/company/appfolio-inc
Instagram:
instagram.com/appfolio

AppFolio alternatives

Software Starting Price B2B Reviews Score
AppFolio Custom 4.5
DoorLoop $59 / month 4.7
Buildium $50 / month 4.6

AppFolio Reviews

Thursday, December 5, 2024
1.0

I could not set up my account due to a death in the business and the legal issues that followed. That did not stop Appfolio from billing me nearly $500 per month, refusing to refund me or stop charging me, and asking me to pay them over $1000 to buyout my contract. I paid thousands of dollars with nothing to show for it. Horrible customer service. Carelessness. Do not sign up with them.


Dylan E.
Thursday, May 15, 2025
4.0

I am giving the product 4 stars b/c our leasing and maintenance team like the product. As a CFO, I have a number of concerns (e.g. ability to edit past tranx) and am dissatisfied with the poorly thought out design of many of the screens (e.g. bill approval). The payment process has many similar but alternating paths toward printing checks. Inconsistency is not an accountants friend. And why can I not use Other Pmt Methods when selecting more than one bill to pay at a time. Very inefficient. Smart bill entry is nice, but why cant I select Utility Bill or Other Pmt when I enter a bill outside of Smart Bill Entry. The accounting functionality was clearly designed as an afterthought. Throughout conversion the sales teams answer to many of my questions was \"Well this is a Property Mgmt product.\" No one on the conversion team had any accounting knowledge and did not the difference between a property and a legal entity. They talked often about how they are located across the street from Yardi and have many former Yardi employees on staff but I have yet to encounter anyone who can speak Yardi with me. And now we are considering moving a section 8 property from Yardi to AF and they can not or will not pout me in touch with a CFO/Controller who has completed a conversion. I am not asking for refences, just conversion tips. AppFolios lack of transparency is puzzling and more importantly a red flag!


Ellen C.CFO/Controller
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