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Updated December 19, 2023

Yotpo is a complete marketing program for e-commerce companies. As part of its offerings, there is a review management program that integrates seamlessly with the other offerings by Yotpo. It works to help generate higher conversions and customer growth while displaying reviews and ratings throughout the customer’s shopping process.


  • Free version
  • Licensed Google Review Partner
  • In-mail form makes review collect easier
  • Customize customer review questions
  • Mobile first review collect approach

  • Low level customer support
  • Charges per SMS
  • Many integrations but cost more
Yotpo logo
Best for boosting eCommerce

What is Yotpo?

Yotpo offers customers a mobile-first review option with in-form reviews and the ability for users to upload videos and pictures. This well-rounded approach appeals to reviewers and makes it easy to collect more reviews – even from users on the go.

yotpo review collection emails screenshot

Review collection emails can be customized and set to be automatically sent out with a purchase. Source: Yotpo free account.

Billed as a complete marketing program, Yotpo offers more than just review management software, but you can use the review software as a program on its own. There are four levels starting with a free program, and the number of reviews you can collect, customizations, customer support, and Google tools all increase with the price of the plans.

Yotpo is a licensed Google Review Partner, which means that in the higher-paid tiers, you have the opportunity to utilize Rich Snippets, Google Seller Ratings, and stars. It is geared toward eCommerce and integrates with shopping on Facebook, Instagram, Walmart.com, and Google Ads.

Users like Yotpo and find it works well to increase conversion rates while being easy to navigate.

yotpo review management dashboard screenshot

Review management dashboard. Source: Yotpo free account.

How much does Yotpo cost?

Yotpo plans start at $15/month.

Starting price:
$15 per month
Free trial:
Not Available
Free version:
Yotpo Pricing & Plans
Free Growth Prime Permium Enterprise
Starting at $0 /mo Starting at $15 /mo Starting at $119 /mo Request a quote Request a quote
Up to 50 monthly orders Up to 250 monthly orders More than 250 monthly orders Unlimited Unlimited
yotpo review request dashboard screenshot

Review request dashboard. Source: Yotpo free account.

What’s included in every Yotpo plan? Yotpo calls review invitations monthly orders. These are explained as orders that automatically prompt a review request. You get a certain number of these monthly orders, which increases as you go to higher plans. You also get kickstart credit that is good during your first month to gather more monthly order reviews.

Each plan, including the free plan, gets you automatic review requests in email or SMS form. In the higher-level plans, you can customize the requests and collect video and photo reviews. You can moderate reviews in each plan. However, review tagging is only available in the paid plans.

In the free plan, you won’t get any perks for Yotpo being a Google Review Partner, but in the first paid tier – the Growth level, you get Rich Snippets, and in the next level up, the Prime level, you get the Google Seller Rating. Staring at the Growth plan, you also get syndication to Facebook, Instagram, and Walmart shopping.

The higher level of the paid tier you go, you start getting integrations, more customer support, increased personalization with shoppable galleries, and deeper analytics.

Which features does Yotpo offer?

Review Software Features
Review management: easy to use moderation giving you full control of what stays on your site
Review collection: use email and SMS with in-form email that allows users to review directly from the email or text even from mobile devices.
Review sharing: syndicate reviews directly to shopping sites, social media, and Google
Review insights: review and email review dashboard available
Integrations: integrations are only available in the two highest-priced plans

Other notable Yotpo features

  • SMSBump
  • Subscriptions
  • Visual UGC
  • Loyalty and referrals

What types of support does Yotpo offer?

Data Migration
1-on-1 Live Training
Self-Guided Online Training
Knowledge Base
Email Support
Live Chat
Phone Support
yotpo analytics dashboard screenshot

Yotpo analytics dashboard. Source: Yotpo free account.

Yotpo user review highlights

We analyzed 784 user reviews about Yotpo from four third-party review websites to provide this summary.

Yotpo reviews show that customers like the review software and find it easy to use, easy to navigate, and easy to manage reviews and place them where shoppers will see them. They also find customer support to be responsive and helpful when needed.

Negative comments mostly revolve around the analytics, where users say loading reports is clunky and takes a long time and that, in general, the reports could be more detailed.

yotpo review widget customization screenshot

Use a widget to display and match reviews to the rest of your website. Source: Yotpo free account.

  • Ease of Setup – users find Yotpo easy to install and set up without the need for IT support.
  • Ease of Use – Yotpo reviews indicate that it’s easy to navigate and share reviews.
  • Features – reviews of Yotpo point out that all Yotpo programs integrate well together, while most people find the notifications very helpful.
  • Quality of Support – reviewers deem Yotpo customer support very responsive and helpful.
  • Value for Money – most people find Yotpo a good value for the money, especially since it is cheaper compared to similar programs. However, a few reviewers point out that it isn’t really feature-rich until you get to the higher-priced plans, and then you pay for things you don’t necessarily need.

Yotpo Contact Information

Parent Company:
Year Founded:

Yotpo alternatives

Software Starting Price B2B Reviews Score
Yotpo $15 / month 4.25
ConsumerAffairs for Brands Schedule a call 4.5
Reviews.io $45 / month 4.75

Yotpo Reviews

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