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Steer CRM

Updated December 19, 2023

Steer CRM is a powerful blend of customer relationship management (CRM) and auto repair shop software functionality. It’s equipped with features on the CRM side, like workflow automation, marketing tools, reputation management, and customer data management, while on the auto repair software side, it can notify customers with information about their specific vehicle and its needs. The results will drive new customers to your shop and keep established customers returning for routine maintenance and repairs.


  • Integrates with most auto shop software
  • Collects and incorporates customer reviews
  • Sends website appointment requests to your RO system
  • Marketing through text, email, and mailers
  • Vehicle and communication history for clients
  • Sends auto-reminders to customers for maintenance and appointments

  • No free trial
  • Newer platform with few user reviews
Steer CRM logo
Best for auto repair marketing

What is Steer CRM?

Steer CRM is a marketing solution designed specifically for the needs of auto repair shops. No matter your scale, you can use Steer CRM to run more efficient marketing campaigns, keep in contact with your audience, and analyze the results to continue improving your practices. You can text, email, and direct mail customers about promotions, appointment reminders, service reminders, and review requests. Steer CRM makes it easy to send customers information about their specific vehicle’s needs.

Steer CRM dashboard screenshot

Steer CRM dashboard view prior to data being added. Source: Steer CRM representative.

Additionally, reputation management is included in Steer CRM. This means it collects reviews of your shop and lets you track your reviews and responses. Steer CRM also integrates with Google reviews.

On top of making things easier for marketers, Steer CRM streamlines interactions between shop staff and customers. Customers can easily schedule appointments online while Steer CRM sends automated service reminders for routine maintenance and pending declined services.

Steer CRM by Mechanic Advisor is a new service that will eventually replace Mechanic Advisor altogether. However, because it is so new, it does not integrate with all shop management systems. They are adding more daily, and it already integrates with most shop management systems, but if you use one it currently does not integrate with, you will be automatically be assigned to Mechanic Advisor until your shop management system is added to Steer CRM.

Is Steer CRM legit?

Steer CRM is a newly established player in the auto shop software industry. The software combines the best of CRM, marketing, and auto repair management systems to help businesses retain current clients and attract new clients. A company representative tells us that Steer CRM, created by Mechanic Advisor, is a rebrand of Mechanic Advisor, the latter which closed by the end of 2023.

Steer CRM main analytics dashboard screenshot

Main analytics dashboard with data added. Source: Steer CRM representative.

How much does Steer CRM cost?

At this time, Steer CRM has not established pricing and plans. A representative from the company told us that it currently costs between $300 and $400 a month, and pricing is set on an individual basis. They are working diligently to get pricing and plans set up. We will update this information as soon as they do.

Free trial:
Not Available
Free version:
Not Available

Which features does Steer CRM offer?

Auto Repair Software Features
Text, email, and mailer marketing campaigns
Automated campaigns (pre-set and custom)
Marketing analytics
Online scheduling, schedule reminders, and maintenance alerts
Shop management integration

Other notable Steer CRM features

  • Reputation management
  • Advanced reporting
  • 24/7 support
  • Productivity tracking

What types of support does Steer CRM offer?

Data Migration
1-on-1 Live Training
Self-Guided Online Training
Knowledge Base
Email Support
Live Chat
Phone Support

Steer CRM user review highlights

Developed in 2022, Steer CRM does not have enough user reviews to accurately understand its reputation with its customers. We will update this section once there are more Steer CRM reviews available.

Steer CRM Contact Information

Parent Company:
Mechanic Advisor
Boston, MA
Year Founded:

Steer CRM alternatives

Software Starting Price B2B Reviews Score
Steer CRM Request a quote 4.7
Shopmonkey $112.49/month 4.8
AutoLeap Request a quote 4.8

Steer CRM Reviews

When we've collected enough reviews for a good sample, we'll publish them here.

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